349 Get Different by Mike Michalowicz
The Marketing Book Podcast
Douglas Burdett
4.9 • 868 Ratings
🗓️ 17 September 2021
⏱️ 57 minutes
🧾️ Download transcript
Summary
Get Different: Marketing That Can't Be Ignored! by Mike Michalowicz
About the Book:
From Mike Michalowicz, bestselling author of Profit First, Clockwork, and Fix This Next, a practical and proven guide to standing out in a crowded market.
Many business owners are frustrated because they feel invisible in a crowded marketplace.
They know they are better than their competitors, but when they focus on that fact, they get little in return. That's because, to customers, better is not actually better. Different is better. And those who market differently, win.
In his new marketing book, Mike Michalowicz offers a proven, no-bullsh*t method to position your business, service, or brand to get noticed, attract the best prospects, and convert those opportunities into sales.
Told with the same humor and straight-talk that's gained Michalowicz an army of ardent followers, with actionable insights drawn from stories of real-life entrepreneurs, this book lays out a simple, doable system based on three critical questions every entrepreneur and business owner must ask about their marketing:
1. Does it differentiate?
2. Does it attract?
3. Does it direct?
Get Different is a game-changer for everyone who struggles to grow because their brand, message, product or service doesn't stand out and connect with customers--the long-anticipated answer to the defining business challenge of our time.
About the Author:
By his 35th birthday, Mike Michalowicz had founded and sold two multi-million dollar companies.
Confident that he had the formula to success, he became a small business angel investor... and proceeded to lose his entire fortune. Then he started all over again, driven to find better ways to grow healthy, strong companies.
Since then Mike has devoted his life to the research and delivery of innovative, impactful business growth strategies.
Mike is the creator of Profit First, which is used by hundreds of thousands of companies around the world to drive profit.
He is the creator of Clockwork, a powerful method to make any business run on automatic. He is the author of Profit First, Clockwork, Fix This Next, a Wall Street Journal bestseller, The Pumpkin Plan, Surge, and The Toilet Paper Entrepreneur.
Today, Mike leads two new multi-million-dollar ventures, as he tests his latest business research for his books. He is a popular keynote speaker, a former small business columnist for The Wall Street Journal, and business makeover specialist on MSNBC.
Mike is also a guest lecturer at universities including Babson, Boston College, Columbia, Copenhagen Business School, Emerson, Harvard, Penn State, Pepperdine, and Princeton. His books have been translated into over 25 languages and are in the core curriculum for business students at many universities.
And, interesting fact - he is a graduate of Virginia Tech (go Hokies!) where he was Captain of the lacrosse team!
Click here for this episode's website page with the links mentioned during the interview...
https://www.salesartillery.com/marketing-book-podcast/get-different-mike-michalowicz
Transcript
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| 0:00.0 | This is Mike McAllowitz, author of Get Different, marketing that can't be ignored, and you are listening to the Marketing Book Podcast. |
| 0:10.0 | Welcome to the Marketing Book Podcast, helping you keep up with the smartest thinking in the quickly changing field of modern marketing. |
| 0:18.0 | And now here's your host, Douglas Burdett. |
| 0:22.0 | Hello, and thanks for joining me on the marketing book podcast where each week I publish an interview |
| 0:26.9 | with the author of a new marketing or sales book and which was named by Forbes as one of |
| 0:30.8 | 11 Smart Podcasts that will keep you in the know and named by LinkedIn is one of 10 |
| 0:36.2 | Podcasts that will make you a better market. Don't worry about taking notes. You can find links to everything |
| 0:41.1 | linkable in this episode's website page at marketingbook podcast. |
| 0:45.2 | And since you're a listener to the marketing book podcast and I read every book featured on the show, |
| 0:50.7 | if I can recommend a specific marketing or sales book or any other |
| 0:54.6 | resource I know of for whatever challenge you're facing send me a LinkedIn |
| 0:58.2 | connection invite with a message indicating you're a listener so I won't |
| 1:02.1 | mistake you for a spam or ignore you and I will do my best to get you pointed in the right direction |
| 1:07.5 | I do this podcast to help me and my listeners keep up with the latest ideas that matter most in the quickly changing |
| 1:14.5 | and somewhat overwhelming world of modern marketing and sales. My day job is |
| 1:18.6 | running a marketing agency that helps manufacturers, industrial companies, grow their revenue. |
| 1:23.7 | To learn more about the problems we solve and how we do it, visit sales artillery.com. |
| 1:29.6 | All right, enough yacken, let's get on with the show. Today we welcome Mike |
| 1:33.8 | McAllowitz to talk about his book Get Different. Marketing that |
| 1:37.3 | can't be ignored, published by Portfolio Penguin. By his 35th birthday, Mike McAllowitz had founded and sold two |
| 1:46.0 | multi-million dollar companies, confident that he had the formula to success, he |
| 1:51.8 | became a small business angel investor and proceeded to lose |
... |
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