This isn't your average business podcast and he's not your average host.

This is the James Altiger Show on the Choose Yourself Network.

Today on the James Altiger Show.

It used to be the case that you had time to live and breathe a find out in your brain

what your next creative adventure is or what your next meaningful thing is.

I think people have stopped taking a breather and the word personal brand has become important

when that's just a BS word.

Your personal brand is not about this book.

The book's done.

Now you can work on what's changing within you so you can write something unique again.

Yeah, exactly.

The reason I got into this business is I love the ideas.

I love exploring ideas and writing about ideas.

And I just found after a while that as long as I'm talking about subtle art all the

damn time, I'm not looking for new ideas.

My brain's not searching for new ideas.

What are you curious about?

I'm really kind of excited and fixated on this idea of hope and meaning right now.

What's the next between hope and meaning?

We're developing so many extreme and polarized beliefs about so many different things.

I think it creates a sense of disempowerment hopelessness.

I think there's kind of a widespread sense that everything's going to shit and there's

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