If you poll the average person and ask them to name a few companies with incredible corporate cultures,

almost always Southwest Airlines will be one of the first companies mentioned.

On this episode, wisdom from the person who led Southwest corporate

culture for many years and the lessons for all of us on creating our own unstoppable

cultures. This is coaching for leaders episode 350.

Produced by Innovate Learning Maximizing Human Potential. Central. Greetings to you from Orange County, California.

This is coaching for leaders and I'm your host, Dave Stahoviac.

Leaders aren't born, they're made, and this weekly show gives you access

to the practical wisdom that will empower you to become a better leader. So glad you joined in for today's conversation. I hope you are buckled

in and ready for takeoff because today I've got someone with us who is just such an expert on organizational culture and how to lead culture in such a way that

is beneficial to the people who work in the organization, that's beneficial to the people who work in the organization,

that's beneficial to the results that the company receives,

and most importantly just has a ton of fun too.

And I am so glad to welcome Ginger Hartage to the show today.

Ginger was until recently the Senior Vice President of Culture at Southwest Airlines.

She led a team responsible for building and sustaining the organization's

legendary culture and communications enterprise,

resulting in 23 consecutive years on Fortune's list of top 10 most admired companies in the world.

She is recognized by many as the world's foremost global authority

on building and sustaining organizational culture.

In 2017, Ginger launched unstoppable cultures, a brand designed to help organizations create

and sustain cultures of enduring greatness.

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