350: How Joe Foster of Reebok Raced His Brand In Front Of The Competition

The Foundr Podcast with Nathan Chan

Nathan Chan

Marketing, Business, Entrepreneurship

4.8 • 662 Ratings

🗓️ 23 March 2021

⏱️ 66 minutes

🔗️ Recording | iTunes | RSS

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Summary

Coming from a long line of shoemakers, it seemed only natural that Joe Foster follow in his family’s footsteps, but instead Foster decided to push his horizons even further and create a brand that would become a legacy. Listen in as Foster shares his incredible journey through generations of shoemakers to bring us the global brand we know today: Reebok. Foster’s entrepreneurial journey is nothing short of inspiring, as he took the company through ups and downs, broke into competitive markets, and created a niche in the market for his brand. Acquired by Adidas in 2005 for a whopping $3.8 billion, Foster has since retired and authored a book: “Shoemaker: The Untold Story of the British Family Firm that Became a Global Brand”. In this astounding interview, Nathan Chan and Foster discuss the entrepreneurial journey, and everything Foster has learned along the way when it comes to business and brand.

Transcript

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0:00.0	This is episode number 350 with Joe Foster of the Founder Podcast.
0:07.6	What you need is thirst.
0:09.5	You need to be a thirsty human.
0:11.5	Who is intent on learning.
0:13.5	It's a really fascinating exploration of human potential.
0:19.2	The Founder Podcast. Even the greatest entrepreneurs had help. potential now. Now. Now. Now. Now.
0:21.6	The Founder Podcast.
0:22.6	Even the greatest entrepreneurs had help.
0:24.6	If you want to learn from the most successful founders on the planet, you are in the
0:29.6	right place.
0:30.6	Branson, Mark Cuban, Tony Robbins, Tim Ferriss, Arianna Humphington, Steve Case, Gary V, Sophia
0:35.6	Amorosa, Oprah, Damon John.
0:38.1	Learn from the greatest minds in business today
0:40.4	with interviews hosted by Nathan Chan.
0:42.6	This is not your average entrepreneur podcast.
0:46.2	The Founder Podcast.
0:53.3	Hey guys, thank you so much for tuning in.
0:56.7	Before we start today's episode, I just want to let you know that our goal at founder
1:01.6	is to help entrepreneurs succeed however we can by giving away high quality content
1:06.5	in the form of interviews, blog posts, podcasts, YouTube videos, you name it.
1:12.0	We put out so much content to help you.
1:14.3	And another interesting project that we're working on right now is partnering with world-class
	...

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