My loves, I have a long, hopefully inspiring list of 35 things that we stopped doing in my business,

our business, from mindset to tech stack. In my previous episode, the theme was about why and how we hit pause on obsessing about rapid financial

growth in the business. The operative words there are obsessing and rapid. We're still in a

financial growth, but we want to 10x in a really heart-centered way, in a sane way where our nervous systems are

regulated. And we are happy, which has led to a lot more prosperity, by the way. Funny how that works.

And I shared in that episode our be well business formula. So if you are a leader, a manager, an entrepreneur, a creative

with a capital C, or even a creative with a small C, it would definitely be in your interest

to check out that episode. Now, as for today, if you are not an entrepreneur, what I'm hoping

to deliver is some inspiration for hit and pause,

bailing, canceling with integrity, retiring, phasing out, and overall generating the courage to let go of things that no longer serve your nervous system, the nervous system of

your team, your family, your business, your community, where we are choosing people over profits,

which not so ironically, at least in our case, has led to more profit.

So I'll walk you through the list here.

By the way, I first introduced, I'm not the first human, but in my ecosystem of creativity,

I first started talking about the power of a stop doing list in the fire starter sessions.

The audio version of that, by the way, is pretty cool.

And this whole practice of the stop doing list, she has stood the test of time.

All right, let's get into it.

So the span of this business and lifestyle renovation goes over about 24 months.

We took it down to the studs and we rebuilt everything while we were in motion.

Let me start with content and creative.

These are really the segments of the business,

...