What I would call contemporary marketing, I see it as the thing that everybody in this room should spend the majority of their time on.

I think we need to start having an advanced dramatically different conversation on what team building and leadership actually is.

Marketing is incredibly confused with sales.

We call the inner media the honey empire, but the word empire is not a soft word.

We're trying to build the biggest company of all time.

Three to four LinkedIn ads a day.

All different, videos, pictures, or words,

all run as ads. Dispro This proportionly this has been the thing

that I've been most emailed about as a substantial game changer for B2B companies.

To me marketing is a conversation of ambition. With all the respect I just want you to know one thing. We are the best marketing company in the world

which means the only thing that's about to happen is we're gonna speed up the world

knowing that your product's a piece of crap. You cannot hire your 23-year-old niece to do it,

meaning actually starting a podcast or YouTube show

around the expertise of the business that you're in.

The idea of becoming the publisher, not the marketer, right?

Most people are in sales.

We are sales organizations, and that's great.

I love sales.

But marketing is the second framework, much stronger than sales in the medium and long term.

The third thing that I'm talking to you about right now is the concept of becoming the media company, what I've done with my career.

This last tactic, because I've thrown this out

in my content, different interviews and such,

...