Having a family and starting the business all at the same time, once I got past that, everything else just seems so easy. If you're going to be in my

industry and this industry anyways, you have to have the passion for it. It's just very

competitive. There's a lot of people that would love to have the job.

One thing that I've learned when people immediately don't like something,

guess what? That means it's new.

Welcome to the Borslake Podcast, a place only share with you the real behind

scenes of both successful businesses,

achieving view performance, and learning how to balance it all.

I'm Deny Arcanti, co-founder of Boss Babe and on this week's episode I'm joined by my beautiful business besty, Leslie Ellis. And in this episode we had the pleasure of

interviewing the amazing visionary that is Deborah Parenko co-founder and

she creative officer of Foundry Clothing. Now Now Deborah is a true visionary. She started the clothing brand

Sanctuary with her husband Ken in 1997 and at that time as you all hear when she tells a story they were a really small

company just specializing in making really well fitting pants and over the

years they have worked so hard to expand and grow and the brand really has evolved significantly so that today they not only have a full range of clothing items, but also inclusive sizing which in today's market is super

super important and in our opinion what really makes sanctuary even more special is not only do they have beautiful clothes and they

re-embrace this kind of laid-back Californian style combined with the effortless

attitude in New York but sanctuary is at the forefront of the eco movement and really dedicated

to making more socially and environmentally conscious clothing.

Something that I think is really important to have behind every band nowadays.

Now in this episode, Deb Bush has how she has remained adaptive as the landscape of her industry has changed and how she went for creating just pants to creating that whole clothing range and we spoke about getting her first customers when social media didn't even exist and how her and her husband has grown

a successful business while she's actually creating a family as well as she's a mum of three.

So there are so many themes threaded into this episode and so for this

...