Thinking Basketball Podcast, my name is Ben.

Today, something a little different a unique kind of

podcast in which I'm essentially gonna take my old day job where we do a lot of research and we look at behaviors and we try to

understand what people are doing and then we try to design a solution for

them and an experience that they like better, that they use more, that they're willing to engage

with more, so on and so forth, and we're going to do that with the NBA.

So this week, you may have noticed if you follow me on Twitter I've been asking you lots of

questions about your perspectives on things and what you would do to change things in the

league if you could.

But in addition to that, folks on Twitter

are hardcore NBA fans for the most part.

Not a huge number of NBA fans spend their waking hours roaming through

NBA Twitter and discussing hoops. And so earlier in the week, maybe two weeks ago

at this point, I set out to try to find folks out in the

world who weren't quite hardcore as basketball fans, but more casual fans, more prospective fans, and was able to engage them

with a survey on a number of these topics and then you know you get about 40 people take that survey

from different different walks of life and you kind of get a

perspective on their interests as fans and so on and so forth and so today what we're

going to do is we're going to I'm going to tell you what that information is I'm going to tell you

those results okay so you'll be able to hear what people are saying from different

perspectives it's not a the world's most definitive

sample in either case. We're not trying to send a man to the moon here, but

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