This episode of Control or Delete is sponsored by King Fischer, the company behind

recognisable home improvement brands such as B&Q and ScrewFix, who help make better homes

accessible for everyone, and who, by the way, doesn't love a pop down to B&Q. I definitely do.

King Fischer have recently partnered with Google Cloud, a collaboration that together will

support and prepare for retail's next digital age from infrastructure to data analytics.

They are looking for the right people to help them succeed, and that could be you.

They're looking for tech professionals interested in software engineering, data analytics,

data science, e-commerce, and much more. They also have a range of brilliant benefits,

competitive salaries, private health care for the family, and an outstanding pension scheme.

So if you're interested, go to careers.kingfischer.com today to find out more about their tech and digital

roles. Thank you so much to King Fischer for sponsoring this podcast.

Hello and welcome back to Control or Delete. My guest today is Dr Tom Chatfield. He is a writer,

broadcaster, and tech philosopher. He is a columnist for the BBC and a TED speaker,

and he's worked as a writer and a consultant with some of the world's leading technology firms.

His books explore digital culture and have been published in over two dozen languages.

I first read Tom's work when his book How to Thrive in the Digital Age came out in 2012, I think,

with the School of Life, and I basically followed his work ever since, and I'm just so

interested in what he's always up to, so really glad that he's back on the podcast because he came on

a few years ago. He recently wrote a nonfiction book called Critical Thinking, which was a best-selling

textbook, and he's back up with a new textbook called How to Think, which I thoroughly enjoyed.

I just love that he talks about thinking about how we can think better, think more deeply,

question ourselves more, question each other more, call ourselves out, and kind of realise our blind

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