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Black Rifle Coffee Podcast

#348 - Sean Lake: Honoring Navy Seal Glen “Bub” Doherty

Black Rifle Coffee Podcast

Black Rifle Coffee Podcast Network

Society & Culture, Comedy

4.83.3K Ratings

🗓️ 4 June 2025

⏱️ 73 minutes

🧾️ Download transcript

Summary

This week on the Black Rifle Coffee Podcast, Logan Stark sits down with Sean Lake, co-founder of BUBS Naturals, former pro snowboarder, and Glen “BUB” Doherty’s friend. From riding powder in Utah to carrying the legacy of a fallen Navy SEAL, Sean’s journey is anything but ordinary. They dive into the origin of BUBS, the power of purpose-driven business, and what it means to create something in honor of a hero. With stories of wild bus rides, relentless hustle, and lessons from the SEAL teams, this is a conversation about grit, growth, and giving back.

Transcript

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0:00.0

Black Ribbonicom, baby.

0:01.5

Freedom kill them.

0:02.6

Oh!

0:04.4

You know the Evan and I recorded a pod back in 2016, like before we ever had bubs,

0:13.7

like way before that.

0:14.5

Oh, no.

0:15.2

Back when it was, God, what did we call it back then? It's going to come to me.

0:22.3

I can't remember, but it was.

0:24.5

Well, we had it. It was blackhearted for a little bit.

0:28.0

He had a business side to it. And then we changed it to launch code. What the hell did we call it?

0:34.5

Blackhearted makes sense. But I just remember he had, like, there was two kind of versions

0:39.5

of the podcast.

0:40.2

It was one that was kind of business focused.

0:42.6

And then there was one that was, I think, just kind of anything and, like, get drunk

0:46.2

and talk shit.

0:47.3

Yeah.

0:48.0

Well, drinking bros and drinking bows evolved into something completely different.

0:52.9

And then I think it was launch code. I remember right.

0:55.2

I actually sponsored those guys for like three years. Drinking Bros. Yeah. Yeah. They were actually,

1:00.2

they did really good for Bubbs. Yeah. Yeah. That's one of those things. I guess I'm just glad that

1:06.7

Drinking Bros. has is still around. It's you see a lot of people come and go over the years within the media

1:12.6

space. It takes a lot of work. It's exhausting. You've got to be able to evolve with different

...

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