This is the Read to Lead podcast, episode 348.

Hi, I'm Todd Henry, author of Herding Tigers, Be the Leader that creative people need.

Hone your leadership skills with every listen.

It's the Read to Lead podcast with my friend

Jeff Brown. Hey, once again, welcome to the Read to Lead podcast. I'm Jeff Brown. This is the podcast. It's

dedicated to your personal and professional growth where we dig into topics like leadership, productivity,

career, business, marketing, sales, and entrepreneurship, among others. Leadership getting the focus this week as we again

go back in time. Last week, it was about 100 or so years as we looked at leaders past. This

week, in a similar vein, we go back several hundred years, and we'll check out leaders like

Washington and Alexander the Great, among others. As we dive into a book called Time to Lead, Lessons for Leaders from Bold Decisions that Changed History.

And the author of that book and several others is Jan Benedict Steen Camp. I'll be asking Jan Benedict to share some of the seven leadership styles that his research has uncovered, the decisions that went into

highlighting the leaders that are featured in his book, how the study of history and leaders

past has impacted his own career, and much more. Hey, if you'd like to stay up to date on the progress

of my upcoming book and score yourself a great free resource, my list of the 12 top leadership and personal growth books,

as recommended by past guests here on the show.

Just go to my website, readtolead podcast.com.

And in the form on the upper right hand side of the page, just enter your name and email address.

I'll send that to you and keep you up to date on my book's progress going forward.

It's set to release, by the way, on August 31st of 2021.

Jan Benedict Steenkamp is the Cinox Massey Distinguished Professor of Marketing at the University

of North Carolina's Keenan Flagler Business School. He's an honorary professor at the European

Institute for Advanced Studies and Management, fellow of the European Marketing Academy,

...