This isn't your average business podcast and he's not your average host.

This is the James Altiger Show on the Choose Yourself Network.

Today on the James Altiger Show.

If you write your own code and say this is what I'm going to live by.

This is what I'm going to live by.

And if you have something that you've written down that you hold yourself to that standard,

it's going to make it easier for you to hold yourself to that standard.

As opposed to just having some unconnected thoughts in your head about what you might think

might be right or might be wrong.

When you actually write stuff down and you say this is me, that has power.

You see, there is some benefit to having a real code.

I think this idea of developing a code is really powerful.

What's the first step if I wanted to develop my own code?

Welcome back, Jocco Willink.

I don't even know how to describe you.

You're like Superman.

I'll describe you from the back.

You're a decorated, retired Navy SEAL officer.

You did all sorts of things with the SEALs.

But you were on the podcast before talking about extreme ownership, a book I loved and

highly recommend.

We also talked about your first kids book or maybe adult book that seems like it's for

...