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Freakonomics Radio

347. Why You Shouldn’t Open a Restaurant

Freakonomics Radio

Freakonomics Radio + Stitcher

Documentary, Society & Culture

4.632K Ratings

🗓️ 30 August 2018

⏱️ 37 minutes

🧾️ Download transcript

Summary

Kenji Lopez-Alt became a rock star of the food world by bringing science into the kitchen in a way that everyday cooks can appreciate. Then he dared to start his own restaurant — and discovered problems that even science can’t solve.

Transcript

Click on a timestamp to play from that location

0:00.0

Some people just can't leave well enough alone.

0:04.6

...

0:10.0

Consider, for instance, the case of the famous food writer.

0:13.3

The one who used the scientific method to take apart everything we know about cooking

0:18.1

and put it back together.

0:19.3

If you use vodka in place of some of the water in your pie crust,

0:23.1

you end up with a dough that is much flakier and much lighter.

0:25.7

He investigated whether the key ingredient in New York pizza

0:29.2

really is the water.

0:30.4

So I did a full double-blind experiment where I got water

0:33.6

starting with perfectly distilled water

0:36.1

and then up to various levels of dissolved solids inside the water.

0:39.6

What we basically end up finding was that the water

0:41.5

makes almost no difference compared to other variables in the dough.

0:44.9

He found that the secret to general toes chicken lay in geometry.

0:49.6

The geometry of food is important because one of the big things is

0:52.3

surface area of volume ratio.

0:54.2

And he explored the relationship between meat and salt.

0:57.6

He proved why it's important to salt a hamburger at the last minute

1:00.9

on the surface of the meat.

1:02.2

We rented a baseball pitching machine that would throw hamburgers at the wall

1:06.3

at 45 miles per hour.

...

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