347 Sales Enablement 3.0 by Roderick Jefferson

The Marketing Book Podcast

Douglas Burdett

Sales, B2bmarketing, Contentmarketing, Marketing, B2bsales, Socialmedia, Business, Entrepreneurship, Digitalmarketing

4.9 • 868 Ratings

🗓️ 3 September 2021

⏱️ 54 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Sales Enablement 3.0: The Blueprint to Sales Enablement Excellence by Roderick Jefferson

About the Book:

Sales enablement is both an art and science. There are no magical silver bullets or single approach that will guarantee that you will be successful.

There is, however, a formula just like any other success process, program, or tool that requires a combination of practical application, trial and error, mixed with a lot of conversations with sales leaders to understand their wants, needs, and expectations.

At its core Sales Enablement 3.0 is an innovative approach focused on increasing sales productivity through a systematic, personalized, and collaborative approach designed to support buyers that will fuel the conversation economy and impact revenue.

This book will provide you with a blueprint that will help you to navigate the twists and turns that will ultimately lead you to designing, deploying, measuring, and iterating a world-class sales enablement organization.

About the Author:

Roderick Jefferson is an award-winning senior executive with 20+ years of sales leadership and is an acknowledged practitioner and keynote speaker in the sales enablement space.

He is currently an Executive-in-Residence with VentureScale and one of the founding members of the Sales Enablement Society.

Prior to his current position at Netskope, he held a variety of executive leadership, sales, sales enablement, operations, and customer experience roles for various companies including Oracle Marketing Cloud, Salesforce.com, PayPal, Siebel Systems, & AT&T.

And, interesting fact - as a child growing up, his favorite cartoon was The Jetsons!

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/sales-enablement-roderick-jefferson

Transcript

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0:00.0	This is Roderick Jefferson author of sales enablement 3.0 the blueprint to sales enablement excellence and you are listening to the marketing book podcast
0:11.8	Welcome to the marketing book podcast helping you keep up with the smartest
0:16.2	thinking in the quickly changing field of modern marketing and now here's
0:20.9	your host Douglas Burnett Burdett.
0:23.0	Hello, and thanks for joining me on the Marketing Book Podcast, where each week I publish an interview
0:28.4	with the author of a new marketing or sales book and which was named by Forbes as one of 11 Smart Podcasts that will keep you in the
0:35.1	know and named by LinkedIn is one of 10 podcast that will make you a better market.
0:40.0	Don't worry about taking notes. You can find links to everything
0:42.6	linkable in this episode's website page at marketingbook podcast.com.
0:47.3	And since you're a listener to the marketing book podcast and I read every book
0:51.1	featured on the show, if I can recommend a specific marketing or
0:54.6	sales book or any other resource I know of for whatever challenge you're facing
0:59.0	send me a LinkedIn connection invite with a message indicating you're a listener so I won't mistake you for a
1:04.3	spam or and ignore you and I will do my best to get you pointed in the right
1:08.5	direction. I do this podcast to help me and my listeners keep up with the latest ideas that matter most in the quickly
1:15.5	changing and somewhat overwhelming world of modern marketing and sales.
1:19.3	My day job is running a marketing agency that helps manufacturers, industrial companies grow their revenue.
1:25.2	To learn more about the problems we solve and how we do it, visit sales artillery.com.
1:31.1	All right, enough yackin, Let's get on with the show.
1:34.0	Today we welcome Roderick Jefferson to talk about his book Sales Enablement 3.0,
1:39.0	The Blueprint to Sales Enablement Excellence, published by Poppy Court.
1:43.5	Roderick Jefferson is an award-winning senior executive
	...

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