346 Winfluence by Jason Falls
The Marketing Book Podcast
Douglas Burdett
4.9 • 868 Ratings
🗓️ 27 August 2021
⏱️ 96 minutes
🧾️ Download transcript
Summary
Winfluence: Reframing Influencer Marketing to Ignite Your Brand by Jason Falls
About the Author:
Jason Falls is a leading digital strategist, author, speaker, and thinker in the digital and social media marketing industry.
An award-winning strategist and widely read industry pundit, Jason has been noted as a top influencer in the social technology and marketing space by Forbes, Entrepreneur, Advertising Age, and others.
A 2014 Forbes article named him one of 10 business leaders all entrepreneurs should follow on Twitter, alongside Richard Branson, Mark Cuban, Tom Peters, and Tony Hseih.
He is the author of two other books: No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing, co-authored with Erik Deckers; and The Rebel’s Guide to Email Marketing, co-authored with DJ Waldow.
Jason is also noted for founding SocialMediaExplorer.com, the top marketing blog in the world according to AdAge’s Power 150 in October of 2010.
And, interesting fact - his first real job (at the age of 12) was delivering newspapers, and while on his paper route he pulled someone out of a house fire, saved his life, and was later awarded the Boy Scout Medal of Heroism Award!
About the Book:
Winfluence, by award-winning digital strategist Jason Falls, is the authoritative book about influencer marketing from the perspective of businesses and brands.
An invaluable guidebook for marketing managers, small business owners, marketing consultants, and agencies alike, the book explains how influencers came to be, how they came to be so powerful, why so many brands are counting on influencer marketing for business success, and how anyone who is not, now can.
This book not only explains the who, what, when, where, and why of influencer marketing but then adds the how - more specifically and predictably than other books can hope for.
It offers detailed guidelines, case studies, cutting-edge ideas, how-tos for measuring success, and more to help any business owner, marketer, agency account person, or digital strategist see and seize the opportunity to drive business results.
Through a series of narrative stories, interviews, and case studies, the book illustrates how to take what many people consider good influencer marketing to a new level of success from a long-tail perspective - not short-term, one-off executions.
Click here for this episode's website page with the links mentioned during the interview...
https://www.salesartillery.com/marketing-book-podcast/winfluence-jason-falls
Transcript
Click on a timestamp to play from that location
| 0:00.0 | This is Jason Falls, author of Winfluence, reframing influencer marketing to ignite your brand and you're listening to the Marketing Book Podcast. |
| 0:07.0 | Welcome to the Marketing Book Podcast, helping you keep up with the smartest thinking in the quickly |
| 0:15.0 | changing field of modern marketing. |
| 0:17.6 | And now here's your host, Douglas Burdett. |
| 0:21.0 | Hello, and thanks for joining me on the marketing book podcast where each week I |
| 0:25.2 | publish an interview with the author of a new marketing or sales book and which was |
| 0:28.4 | named by Forbes is one of 11 Smart Podcasts that will keep you in the know and named by LinkedIn is one of 10 |
| 0:35.3 | Podcast that will make you a better marketer. Don't worry about taking notes. You can find links to everything |
| 0:40.3 | linkable in this episode's website page at marketing book |
| 0:43.5 | podcast dot com and since you're a listener to the marketing book |
| 0:46.8 | podcast and I read every book featured on the show if I can recommend a specific |
| 0:51.7 | marketing or sales book or any other resource I know of for whatever |
| 0:55.6 | challenge you're facing, send me a LinkedIn connection invite with a message indicating |
| 0:59.6 | you're a listener so I won't mistake you for a spam or ignore you and I will do my best to get you pointed in the right direction |
| 1:06.8 | I do this podcast to help me and my listeners keep up with the latest ideas that matter most in the quickly changing and somewhat |
| 1:14.2 | overwhelming world of modern marketing and sales. My day job is running a |
| 1:18.1 | marketing agency that helps manufacturers, industrial companies, grow their |
| 1:22.0 | revenue. |
| 1:23.0 | To learn more about the problems we solve and how we do it, visit sales artillery.com. |
| 1:28.0 | All right, enough yacken, let's get on with the show. |
| 1:31.0 | Today we welcome Jason Falls to talk about his book, |
| 1:34.8 | Wynne Fluence, Reframing Influencer Marketing |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from Douglas Burdett, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Douglas Burdett and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2025.