347: Paid to Breathe: Make Money Hosting a Unique Local Experience

The Side Hustle Show

Nick Loper

How To, Entrepreneurship, Business, Education

4.7 • 1.6K Ratings

🗓️ 8 August 2019

⏱️ 41 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Michele Mattix of SedonaMeditationExperiences.com has a unique side hustle where she gets paid to breathe. As a tagline that sounds great, but there’s a lot more to her side hustle than just breathing. In fact, in Michele’s own words she describes her business as helping, “people experience the spiritual side of Sedona and to bring more awareness and wellness into their life through meditation, mindfulness, and a deep connection with nature.” Michele is able to offer all of this because she is a certified meditation instructor. The interesting part is how she's managed to carve out a profitable business model in the experience economy using Airbnb’s Experiences platform. When travelers book a stay in Arizona using Airbnb, they are also offered one of Michele’s meditation experiences -- at a cost of course. This enables Michele to take advantage of the huge marketing machine that is Airbnb. They drive the traffic and raise awareness of her meditation experiences, and it’s paying off. Tune in to hear how Michele found her first experience customers, what she’s done to market and grow her business, and how you may be able to apply the same strategies to an experience of your own. Full Show Notes: Paid to Breathe: Make Money Hosting a Unique Local Experience

Transcript

Click on a timestamp to play from that location

0:00.0	Side Hustle Show 347, how one side hustler gets paid to breathe, and how to set up your own paid experience.
0:11.0	What's up, what's up, Nick Loper here. Welcome to the Side Hustle Show because there are
0:16.1	people out there looking for what you already know. Go find them. That's what
0:21.6	Side Hustling certified meditation instructor Michelle Maddox of
0:26.1	Sedona, Arizona has done. Michelle has a higher education teaching background and
0:30.9	works full-time in tech, but in her spare time she runs
0:34.3	SedonaMeditation Experiences.com where she leads customers through guided
0:40.2	meditation classes out in nature. I want to use Michelle's business to start a
0:44.8	conversation about the experience economy and get you thinking about what type of
0:49.6	in-person experience you could offer and how you might get people to sign up for it.
0:54.8	For Michelle, most of her business today comes through the AirB&B experiences platform, and we
1:00.7	spend some time in this episode exploring what she's done to set herself up for success there.
1:05.0	AirB&B experiences have been rolling out slowly since 2016, but have been incredibly popular.
1:12.0	In fact, according to Michelle on hostierexperience.com
1:15.3	they've grown 13 times faster than the lodging side of the Airbnb business did.
1:19.8	Stick around in this episode to hear how Michelle found her first experience customers,
1:25.0	what she's done to market and grow the business, and how you may be able to apply the same strategies
1:29.9	to an experience of your own.
1:32.0	Notes and Links for this one,
1:33.0	plus the full text summary with all of Michelle's top tips
1:36.1	are at side hustle nation.com slash Michelle.
1:39.0	It's Michelle with one L.
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Nick Loper, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Nick Loper and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.