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Bourbon Pursuit

345 - Chasing Bourbon Counterfeiters with Adam Herz

Bourbon Pursuit

Bourbon Pursuit

Hobbies, Food, Arts, Leisure

4.9866 Ratings

🗓️ 17 February 2022

⏱️ 53 minutes

🧾️ Download transcript

Summary

Refills, counterfeits, and bogus bourbon. It's the unfortunate reality that we live in right now. Only until very recently have we seen distilleries start taking a more aggressive approach thwarting some of these efforts. But there is one individual who has stepped up to be known as THE person in the community when it comes to hunting down scammers and that's Adam Herz. Adam calls himself a whiskey watchdog and got into the habit of tracking down fakes a few years ago. He works with a team of people to find where bottles, foils, and sales originated to bring justice to the bourbon world. Adam has been featured on Inside Edition and was responsible for tracking down employees at Buffalo Trace who were involved a counterfeit ring at one point. He gives us some insight into his process and even some red flags to look for when you are wanting to buy a highly desirable bottle. Here's another fun fact about Adam, he is the creator of the American Pie film series. What bourbon would you pair with apple pie? Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about dusty bottle ages. When did you see the rise of counterfeit bottles start making their way to market? Can you talk about your old hunting days? What does FOAF'ing mean? Can you give some insight and history into creating the American Pie series? Now that you're an adult, what bourbon would you pair with apple pie? How did you find a need in the market for someone to validate bottles? What drives you to be "the person" who uncovers these stories? How do you start gathering evidence and then presenting the facts? Are you keeping a database of Pappy bottles sold on eBay? What are some red flags when people are looking for fakes? Is it easier to fake a new or older bottle? Have you ever thought about involving law enforcement? Talk about how you broke up a Pappy Van Winkle counterfeit ring that led back to an employee at Buffalo Trace Support this podcast on Patreon

Transcript

Click on a timestamp to play from that location

0:00.0

He's going from activist to super activist.

0:04.5

From dad to activist.

0:06.3

From dad to activist.

0:24.6

This is Bourbon Pursuit, the official podcast of Bourbon, bringing to you the best in news, reviews, and interviews with people making the bourbon whiskey industry happen, and I'm one of your host, Kenny Coleman.

0:31.3

So refills, counterfeits, and bogus bourbon.

0:34.6

That is the unfortunate reality that we live in right now. But only until very

0:39.6

recently have we seen distilleries start taking a more aggressive approach to combating some of

0:44.0

these efforts. But there's one individual who has stepped up to be known as the person in the

0:48.7

community when it comes down to hunting down scammers, and that's Adam hers. Adam calls himself

0:53.9

a whiskey watchdog, and he got into the habit of tracking down fakes years ago.

0:58.5

But it's not just Adam. He works with a team of people, and they figure out where bottles,

1:02.9

foils, and sales originate to bring justice to the bourbon world.

1:07.0

Adam has been featured on Inside Edition, and he was also responsible for tracking down employees at Buffalo Trace, who were involved in a massive counterfeit ring at one point.

1:15.8

He gives us some insight into his process and even some red flags to look for if you're out there wanting to buy a highly desirable bottle on the secondary market.

1:24.0

But here's also another fun fact about Adam.

1:26.3

He's also the creator of the American

1:28.0

Pie film series. So what bourbon would you pair with Apple Pie? With that, enjoyed today's

1:33.9

episode. And now here's Fred Minnick with Above the Char. I'm Fred Minnick, and this is

1:41.6

Above the Char.

1:50.0

This week's idea comes for Mark Benningfield, who writes me on fredminic.com.

1:51.2

That's fredminic.com.

1:54.2

This is a question I thought for Above the Char.

...

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