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This is the Read to Lead podcast, episode 344.

Okay. Leadership is not management. Leadership is the act of doing something before you're sure it's going to work.

And if you don't feel like an imposter when you're leading, you're a sociopath.

Hi and welcome to the special edition of the Read to Lead podcast. I'm Jeff Brown, and I believe that if you want to achieve true success in your business and in your life, that intentional and consistent reading is a must. Why is this a special edition of the podcast? Well, it's for many reasons, not the least of which today's guest

has had a special impact on yours truly. More on that in a moment. That special guest is

prolific writer and author Seth Godin. And we're going to be diving into his new book released

just last week called The Practice, Shipping Creative Work. I plan to ask Seth to share about trusting yourself enough to do what you were made to do,

not what you were maybe brainwashed to do, why he believes that seeking reassurance is futile,

why he feels authenticity is a trap, and much more.

If you enjoy today's conversation and you haven't already, I encourage you to check out

episode 66 of the podcast the first time I interviewed Seth.

That can be found at read to lead, podcast.com slash 066.

Seth Godin's books have been best sellers around the world and have been translated into more than 35 languages.

He's also the founder of the Alt MBA and the Akembo workshops, online seminars that have transformed the work of thousands of people.

He writes about the post-industrial revolution the way ideas spread, marketing, quitting, leadership, and most of all,

changing everything. You might be familiar with his book's Lynchpin, one of my favorite tribes,

The Dip, and Purple Cow. His book This Is Marketing was an instant bestseller around the world.

...