344. 3 Moves That Will Immediately Boost Your Self Storage Revenue (And Value!)

Self Storage Income

AJ Osborne

Entrepreneurship, Education, Investing, Business, How To

4.9 • 591 Ratings

🗓️ 14 April 2026

⏱️ 44 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Want to increase not just your self storage revenue, but also your facility’s value? It has very little to do with luck, timing, or even the deal itself. It’s all about the levers you pull after closing.

With rental properties, stocks, and other investments, you have almost no control over what the market does. But with self storage investing? You’re in the driver’s seat. You have the ability to influence both how much your facility makes and what it’s ultimately worth.

How, exactly?

Conner and George break down the most impactful value-add strategies self storage operators should prioritize. Whether you’re buying your first self storage facility or stabilizing one, increasing revenue, controlling expenses, and making high-ROI property improvements can raise your bottom line dramatically.

We’ll get into strategic rate increases and dynamic pricing, operational inefficiencies and “hidden” costs, and finally, expansions and additions that really move the needle on net operating income.

These strategies are practical, tactical, and hands-on. Because in self storage, rarely do you find value.

You create it.

What you’ll learn in today’s show:

The three “levers” that can improve the value of your self storage facility
How to grow your net operating income with dynamic or tiered pricing
Increasing revenue and attracting better customers with tenant protection plans
Unnecessary expenses to identify and eliminate from your self storage business
High-ROI amenities and features to add to your self storage facility

—

Grab AJ’s Book, Growing Wealth in Self-Storage 2.0 - https://www.amazon.com/Growing-Wealth-Self-Storage-2-0-Post-Pandemic/dp/1735258865

Join Inner Circle- https://www.selfstorageincome.com/inner-circle ?el=pc-episode-344

Transcript

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0:00.0	Businesses, self-storage, these things sell on the value of what they do and a multiple of that value.
0:06.0	And it's not just based on you're just making an extra thousand bucks for the facility.
0:10.6	That extra thousand bucks or four thousand bucks is tens of thousands of dollars in value.
0:16.9	What's cool about this is that this is not the same as a rental property. If you go in and increase your rent on your duplex by $500 a month, that has no impact on the value increase of your property. That's again why we love this because you can come in, have control over improving the business, and then benefit from it.
0:44.3	Hey, everybody. Welcome back to self-storage income. Incredible episode today because we're talking value creation,
0:47.3	the value-add strategy, and the different levers that you can pull
0:50.3	to immediately increase value.
0:52.3	Some of these things that you could prioritize
0:54.5	in your business plan when you acquire a facility. George, this is like the bread and butter of what we do.
0:59.5	100%. Whether you're looking for your first facility, you already own some or you're trying to,
1:03.5	you know, really build a portfolio of facilities, we break down how to look at revenue expenses,
1:08.6	your facility improvements, and how it can turn an existing
1:12.2	business into something that is really scaling and truly has that value-add impact on it.
1:16.8	So lots of good stuff in today's episode.
1:18.9	I'm excited to dive into it today.
1:20.7	Yes, sir.
1:21.3	All right, everybody, we're going to start adding some value.
1:23.7	Today, we've got an amazing episode.
1:25.8	We're talking creating value in doing it fast, right?
1:29.7	Like, how can we go in and value add the facility and pull those levers that are going to have
1:34.4	and make the biggest difference on our facility? Because that's what we want, right? That's what we want
1:38.6	to do. We want to go in, find an opportunity to increase value in some way, shape, or form,
	...

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