meta_pixel
Tapesearch Logo
Log in
So Money with Farnoosh Torabi

343: Jennefer Witter, PR Exec & Author, "Little Book of Big PR"

So Money with Farnoosh Torabi

Farnoosh Torabi

Entrepreneurship, Business

4.71.9K Ratings

🗓️ 27 January 2016

⏱️ 46 minutes

🧾️ Download transcript

Summary

Today I have a longtime friend joining me on the show. I’ve known Jennefer Witter for at least 10 years. Jennefer is the CEO and founder of The Boreland Group, a national PR firm headquartered in New York City. It’s not often as journalist that you become friends with the publicist. The publicist who e-mail you, write to you, call you, grab you for five minutes at a conference to tell you about their company. I’m all for pitches. I love working with publicists for the most part. They are very helpful to me and instrumental in the work that I do. We wouldn’t have guests on this show if it wasn’t for the good work and the kind work of publicists who represent amazing people and amazing brands, but rarely do you actually befriend these people in your personal life where you actually go to dinners and you share personal stories. Jennefer and I really clicked way back when I was working at NY1. Initially, we started out as just business friends. We worked together, she sent me pitches, I had some of her guest on the show. So, long story short, we’ve been in touch for all of these years. Her business has exploded as well. She’s on the show today to share some of her lessons learned as well as her financial mindset and behaviors. How she has been able to build wealth while living here. Also, how, as a single female entrepreneur, she’s been able to build her business to the point where she was named one of the top 10 black CEO entrepreneurs in the country. She also has a book called, The Little Book of Big PR: 100 Plus Quick Tips to Grow Your Small Business. In addition to getting her clients on top national and regional platforms, she herself has been featured in Fast Company, Bloomberg, The Huffington Post and TheStreet.com. She’s also an advocate for women in business and serves as an active member of Elevate New York. For more information visit www.somoneypodcast.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

Click on a timestamp to play from that location

0:00.0

So Money episode 343, Jennifer Witter.

0:05.0

You're listening to So Money

0:07.0

with award-winning money guru Farno Shkorabi.

0:10.0

Each day get a 30 minute dose of financial inspiration from the world's top business minds,

0:15.0

authors, influencers, and from Farnus herself.

0:19.3

Looking for ways to save on gas or double your double coupons?

0:23.0

Sorry, you're in the wrong place.

0:25.0

Seeking profound ways to live a richer, happier life.

0:28.0

Welcome to So Money.

0:30.0

So Money is brought to you today by Wicks.com.

0:35.8

Need a website, why not do it yourself with Wicks.com.

0:39.3

No matter what business you're in, Wicks.com has something for you used by more than 75 million people

0:45.8

worldwide. Wicks.com makes it easy to get your website live today.

0:50.6

You need to get the word out about your business.

0:52.2

It all starts with a stunning website.

0:54.4

With hundreds of designer-made customizable templates to choose from, the drag and drop editor,

0:59.5

and even video backgrounds, there's no coding needed. You don't need to be a programmer or

1:03.8

designer to create something beautiful. You can do it yourself with Wix.com.

1:08.1

The site empowers business owners to create their own professional websites every

1:12.3

day.

1:13.0

When you're running your own business,

1:14.2

you're bound to be busy, too busy worrying about your budget,

...

Please login to see the full transcript.

Disclaimer: The podcast and artwork embedded on this page are from Farnoosh Torabi, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Farnoosh Torabi and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.

Copyright © Tapesearch 2025.