#343: Agile Consumer Insights with Corey Lipman, Jumpspark
The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
The Agile Brand
4.9 • 113 Ratings
🗓️ 20 March 2023
⏱️ 21 minutes
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Summary
A lot of money is spent to do research in order to better understand potential and current customers. In a fast-changing world, many of the factors that go into the gaining consumer insights can change suddenly. This means well-planned research can suddenly be missing a key factor, such as a global pandemic, and economic downturn, or other issues that may cause consumers to have very different priorities, almost overnight.
Today we’re going to talk about Agile research, and how you can gain customer insights based on research that doesn’t go out of date the minute you get the results.
To help me discuss this topic, I’d like to welcome Corey Lipman, Founder of Jumpspark, formerly on the Global Human Insights team at Procter and Gamble.
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Transcript
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| 0:00.0 | Welcome to season five of the Agile Brand with Greg Kielstrom, where we talk with enterprise |
| 0:07.2 | and technology platform leaders about the people, processes, and platforms that make marketing |
| 0:12.2 | and customer experience successful, scalable, and sustainable. |
| 0:16.5 | This is what creates an Agile Brand. |
| 0:18.3 | I'm your host, Greg Kielstrom, advisor and consultant for Fortune 1000 Marketing and |
| 0:23.0 | CX leaders and teams as principal and chief strategist at GK5A and bestselling author, |
| 0:29.9 | keynote speaker, entrepreneur, and Agile certified coach. |
| 0:34.1 | The Agile Brand podcast is brought to you by TechSystems, an industry leader in full stack |
| 0:38.5 | technology services, talent services, and real world application. |
| 0:43.3 | For more information, go to teksystems.com. |
| 0:47.9 | To sign up for the Agile Brand newsletter and get the latest insights and articles on |
| 0:51.6 | marketing technology and CX, or to purchase a copy of my latest book, House of the Customer, |
| 0:57.6 | go to GregKielstrom.com. |
| 0:59.8 | You can also find all my books on Amazon and other retailers, and now onto the show. |
| 1:07.4 | A lot of money is spent to do research in order to better understand potential and current |
| 1:11.6 | customers. |
| 1:12.6 | In a fast changing world, many of the factors that go into gaining consumer insights can |
| 1:17.3 | change suddenly. |
| 1:18.8 | This means well-planned research can suddenly be missing a key factor, such as the global |
| 1:23.2 | pandemic, an economic downturn, or other issues that may cause consumers to have very different |
| 1:29.0 | priorities almost overnight. |
| 1:30.8 | Today, we're going to talk about Agile research and how you can gain customer insights based |
... |
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