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Coaching for Leaders

342: Leverage the Full Power of LinkedIn, with Brenda Bernstein

Coaching for Leaders

Dave Stachowiak

Management, Careers, Business

4.8 • 1.6K Ratings

🗓️ 26 March 2018

⏱️ 39 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Brenda Bernstein: How to Write a KILLER LinkedIn Profile

Brenda Bernstein is the Founder and Senior Editor at The Essay Expert and the author of How to Write a KILLER LinkedIn Profile*, a book that held the #1 best-seller spot in Amazon’s business writing skills list for 2 years.

Key Points

  • When you connect with someone, personalize the message.
  • Alumni are a great resource for connections.
  • Write useful and educational articles and share them in LinkedIn groups.
  • LinkedIn has a very high ranking in Google, so your profile might be the first thing that shows up in search results.
  • Recruiters often look at people’s profiles to determine how much they contribute to the community.
  • If people connect with you on LinkedIn, you can also offer to them to join your newsletter.
  • LinkedIn is a social network, not just a place to put up your resume and never look at it again.

Resources Mentioned

Book Notes

Download my highlights from How to Write a KILLER LinkedIn Profile in PDF format (free membership required).

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Transcript

Click on a timestamp to play from that location

0:00.0

Back on episode

0:01.0

episode 285 Brenda Bernstein taught us how to vastly improve our LinkedIn profiles.

0:06.0

On this episode Brenda returns to tell us more about how to leverage the full power of LinkedIn.

0:12.0

This is coaching for Leaders episode 342.

0:16.0

Produced by Innovate Learning Maximizing Human Potential. potential. Dave Stahoviaq. Leaders aren't born, they're made, and this weekly show gives you access to the practical wisdom that will empower you to become a better leader.

0:42.0

One of the key skills for us as leaders is being able to

0:45.7

communicate well using technology to represent ourselves well and our

0:50.8

organizations well online and in the organizations well online.

0:53.0

And in the business world at least,

0:54.7

there's no more important place for us

0:57.0

to be representing ourselves well

0:59.4

than on LinkedIn.

1:01.3

LinkedIn has become really the network of choice for business professionals and

1:07.3

while there's many social networks out there there really is something that's

1:11.0

so unique about LinkedIn in helping us to represent our

1:15.2

careers well online and to make connections that help us to grow our own careers

1:20.2

and of course our organizations as well and about a year ago I invited

1:25.2

Brenda Bernstein onto the show to talk about how we could write a really

1:30.9

effective LinkedIn profile it has been one of the most popular downloaded episodes over the last year.

1:36.6

Brenda and I continue to get connections and questions about that episode and so we thought it would be fabulous to have her back and to do a 2.0

1:45.2

version of that conversation and if you missed that episode you'll be glad to know that

1:50.3

Brenda Bernstein is the founder and senior editor of the essay expert.

...

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