Welcome to the How of Business with your host, Henry Lopez, the podcast that helps you start,

run, and grow your small business. And now, here is your host. Welcome to this episode of the

How of Business. This is Henry Lopez. and my guest today is Erica Kastner.

Erica, welcome back to the show. Well, hello, Henry. I'm super stoked to be here today. Thank you

for having me back. Absolutely. I'm looking forward to this. And what we're going to talk about is

if you, or the question rather, got stuck there a little bit, question is, how do we effectively develop or grow a business network?

And when Erica was on the show back in episode 25, we talked about this,

but it's such an important topic.

And she's obviously developed her perspective and her programs on it.

And so it was important to have her back.

But in particular, during these challenging

times when they're currently limited or no in-person opportunities to network, to meet other

people, to generate leads or contacts in that way, how do we do that? So Eric is with me today to

help us build our no like and trust factor. You probably have

heard of those terms. Erica is expert on how to develop a no like and trust factor, especially

with our current circle of influence and beyond that. Even if you don't have a single networking event

that you can attend in person

anytime soon, these techniques, these tips, these approaches are very useful. You want to receive

more information about the Howa Business, including links to the show notes page and to schedule

a free coaching consultation with me. Just text a word biz, B-I-Z to 31996.

So let me tell you a little bit more about Erica.

Erica Kastner is a business owner, a brand strategist, a podcast host, and a community builder.

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