How to be successful in storage. We're talking about find opportunities, operate that facility to actually create wealth and be successful.

Now, we're going to hit on three main things in this video, right?

We're going to hit on the market, technology, and structure.

Now, we're also going to go over in structure things like debt.

In fact, we'll cover my debt and how much

debt I have north of a hundred million. I know, we'll cover it. Now, storage industry has gotten

slammed over the last three, four years, with rates falling more than they did in the great

financial crisis. We're going to discuss what that means today,

what you have to look out for to find opportunity, but also avoid risk.

I've been doing this for over 20 years and own storage through the great financial crisis.

During that time, we've never lost a deal. We've never had

problems like that. So we're going to talk about how you can find opportunity, but more importantly,

survive because you don't control those things. And that's what you need to look out for.

So let's dive in.

First thing is the market.

Now, the market is both broad and individual.

We're going straight down to your three-mile radius, right?

The three-mile radius or five-mile radius, as we call it, you need to look at a very simple metric.

We're talking about supply.

Now, supply and demand, this will dictate everything.

And this has changed wildly in the last four years.

You see, as homes froze, meaning the home market and transactions froze because high interest rates went up, yes, but in reality, we're talking about roughly 80 plus percent of

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