This is the Read to Lead podcast, episode 341.

Hey, I'm Graham Baldwin, author of The Successful Speaker, Five Steps for Booking

Gigs, getting paid, and building your platform.

Take your next step towards

success when you listen to this. It's the read to lead podcast with my friend Jeff Brown.

Hello, welcome to the podcast, the read to lead podcast. That is, I'm your host, Jeff Brown.

I'm here because I believe that if you want to achieve success in your business and in your life,

you need to be a lifelong learner. And the path to

lifelong learning begins with intentional and consistent reading. Now, the podcast is going to help

you narrow this reading list and bring you key insights and valuable ideas from some of today's

most successful and inspiring authors. Today, you and I are being joined by Roger L. Martin.

We're going to be diving into his book when more is not better, overcoming America's obsession

with economic efficiency. I'll be asking Roger to share about the dark side of efficiency.

An argument against teaching with certainty, at least with regard to economic

models, what you as a business executive can learn from a certain Miami Beach restaurant and

plenty more. Before we bring Roger in, just a quick programming note. In the coming weeks,

we're going to hear from author Carrie Oberbrunner, who's been on the show a couple of times

and one of my good friends. We'll be talking about his book Unhackable. That's next week. Also, Dave

Mkeon, author of the self-evolved leader. And then on November the 10th, one of my favorite authors

of all time will make a repeat visit, first time in six years. We'll sit down for a chat with the one and only, Seth Godin.

That's all coming up right here on the Read to Lead podcast.

Roger L. Martin is Professor Emeritus at Rotman School of Management at the University of Toronto,

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