34: Customer Service Manifesto
The How of Business - How to start, run, grow and exit a small business.
Henry Lopez, Levante Business Group
4.7 • 522 Ratings
🗓️ 22 August 2016
⏱️ 15 minutes
🧾️ Download transcript
Summary
A Customer Service Manifesto is critical to delivering remarkable experiences in your small business. It's your declaration of what you stand for and is the basis of your company's culture. In this short episode Henry highlights the "6 Steps to Deliver Remarkable Service" and you can download our Customer Experience Manifesto from the show notes page.
This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com
Transcript
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| 0:00.0 | Welcome to the How of Business with David Begin and Henry Lopez, the podcast that offers practical advice and tips on how to run and grow your small business. |
| 0:10.3 | The How of Business helps aspiring entrepreneurs and small business owners achieve their definition of success and overcome challenges that get in their way. |
| 0:18.6 | This podcast series focuses on the everyday common business issues, |
| 0:22.6 | challenges, and opportunities that face the small business owner. So here now are your hosts of |
| 0:27.7 | the how of business, David and Henry. Welcome to this episode of the how of business. |
| 0:36.1 | This is Henry Lopez. And this is a special episode. |
| 0:39.5 | It will be a short episode on a very specific topic that I would like to discuss. And that is what I call the customer service manifesto. |
| 0:47.5 | So this is a subtopic of the broader and bigger topic that is the whole customer service, how to deliver remarkable |
| 0:56.0 | customer service consistently in your business. I wanted to specifically touch on this idea of |
| 1:01.5 | using and writing and publishing a customer service manifesto. So let me explain what that is in a |
| 1:09.4 | moment, but I want to start with the story. I was recently |
| 1:12.6 | in Miami, Florida. I grew up in South Florida, although I've been in the Dallas area since |
| 1:18.6 | 1989. But most of my childhood and early adulthood was spent in Miami, and I've gone back |
| 1:24.7 | throughout the years on a regular basis, countless times throughout |
| 1:28.7 | the years, as much of my family is still there. And one of the things I've come to understand |
| 1:34.1 | and realize and accept is that for the most part throughout South Florida, customer services at |
| 1:41.2 | businesses, especially businesses that deal with the public, is quite simply |
| 1:45.7 | atrocious. It's just a cultural thing, perhaps. It's one of those things where you just learn to |
| 1:51.6 | accept it and move on, because if you keep expecting to receive great customer services, you're just |
| 1:59.2 | consistently disappointed. However, when it does happen, |
| 2:02.6 | and sometimes it does, it really stands out. And so that was my experience here recently. |
| 2:07.2 | I stayed at a hotel. It was a Marriott residence in at Adventura Mall. So for those are you |
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