An infinite-minded player embraces uncertainty, likes surprises because they

understand that their business can be transformed and they view all of that as

an opportunity rather than something to be feared. Helping business leaders grow

themselves, their team, and their profits. This is on-trite leadership. Now here's your

host, Ken Colman. Coming to you from the music city this is the broadcast of

the leaders, by-leaders, four leaders. Thank you so much for joining the

conversation. Here's what we got coming up for you. Simon Sinek. Can you ever

get enough of that guy? The answer is an emphatic no, you can't and so that's

why we're bringing you another conversation this time. On his newest book, this

is gonna be so rich. I'm telling you I enjoyed this thoroughly so I can't wait for

you to get into that conversation. And then you got to stick around because we

have a huge, I mean huge, exciting, special announcement about this program. So

don't move. We'll get to you that information right after Simon. So I don't

know if I can set him up any better. He came onto the scene with start with why.

His latest book is the infinite game and this may be just as consequential as

anything he's ever written. It really is a game changer because he breaks down

the game. You're in the game whether you think you're in the game or not. He's

gonna tell you what game you should be playing and why you need to be playing it

that way. Here is the incomparable Simon Sinek. Well Simon, I'm really excited about

this book because I know that we actually interviewed you for this program a

couple years ago and this was an idea that as I said what do you think about

next and you gave us an overview of this idea now. Here we go. The book is here

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