Pre-launch content, webinar content, and course content.  “How the heck do you differentiate these three areas of launch content? How do I come up with enough content for each part of my launch without giving it all away, Amy?!”  This is a question I get a lot! In this episode, I’m breaking it all down for you. We’ll talk about: Determining the bulk of your pre-launch content (and how listening can help direct you) How to leave your audience saying, “I’m excited! Now, how do I do it?” on your webinar The secrets to creating valuable course content And so much more! You’ll walk away with a clear understanding of how the content in each area will differ, build on one another, and what content goes in each phase.  Let's break down the episode! [00:02:55] Your pre-launch content is all of the content you create and share with your audience before you open registration for your webinar. If you’re still running your first few launches, I’d suggest running your pre-launch for 30 days.  [00:05:37] Your pre-launch content should help support your audience in overcoming any objections they might have when it comes to signing up for your course. You should take them on a journey over the invisible bridge.  [00:08:01] Hot tip: During your webinar Q&A ask, "if you're still on the fence, what's keeping you from signing up?"  [00:10:51] Your webinar should show your attendees what's possible and lead them to a new mindset. When creating the content, ask yourself the golden question, "What's the one thing my audience needs to know before buying my course?"  [00:13:35] The three sections of a webinar are possibility, path, and promotion. [00:18:01] Your course content is the step-by-step road map that transforms your students from where they are to where they want to be. [00:21:49] Think about what you're promising and lay out the transformation from there. How will you get them from point A to where they need to be? This episode is brought to you by Boosted, an app for iOS or Android that allows you to make beautiful, professional-looking videos for your brand's social media in three easy steps! You can use stock videos, your own videos, or even create stunning videos with your photos. With top-notch templates, easy resizing, and user-friendly video editing options, Boosted can take your social to the next level. Head here to get the discounted rate of $15 for 3 months of Boosted Premium, which offers bonus features to make your videos stand out! Rate, Review, & Subscribe on Apple Podcasts ‘I love Amy and Online Marketing Made Easy.’