337 The Language of Global Marketing by Wendy Pease
The Marketing Book Podcast
Douglas Burdett
4.9 • 868 Ratings
🗓️ 25 June 2021
⏱️ 67 minutes
🧾️ Download transcript
Summary
The Language of Global Marketing: Translate Your Domestic Strategies into International Sales and Profits by Wendy Pease
A domestic strategy and only one language mean lost revenue and missed opportunities. Your business could be exploding on a global level. If your business wants international growth across borders into global industries, pursuing buyers without considering their culture or by using a machine translation hurts your efforts.
A solid strategy with high-quality, culturally adapted content and translations connects you to prospective buyers online and leads to completed sales. To convert more website visitors into loyal customers and increase profits, you need the correct content in the globalized or localized language for your target audience.
In The Language of Global Marketing, Wendy Pease provides the roadmap for business-builders to find new revenue from a global audience with the right quality content and tools. Filled with easy-to-understand strategies and solutions to real-life situations, this is your guide to successful international expansion through global inbound marketing and translation services.
You’ll discover:
- How to align your expansion plans, communications, and brand with your company’s digital marketing plan
- Four key components to building a successful Translation Management Plan
- Secrets to receiving better quality and more culturally appropriate translations from your translator
- Nine tactics to optimize your website and translate data for global SEO in your target market
- Interpreter options when you need to speak to your customers
- Huge advantages of cultivating a diverse workforce while expanding globally
Connect with your buyers across every language and culture – no passport or overseas travel necessary. The Language of Global Marketing will help you speak the language of success for your organization.
Click here for this episode's website page with the links mentioned during the interview...
https://www.salesartillery.com/marketing-book-podcast/language-global-marketing-wendy-pease
Transcript
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| 0:00.0 | This is Wendy Pease, author of The Language of Global Marketing. |
| 0:06.0 | Translate your domestic strategies into international sales and profits. |
| 0:11.0 | And you are listening to the marketing book podcast. |
| 0:14.7 | Welcome to the marketing book podcast helping you keep up with the smartest |
| 0:21.5 | thinking in the quickly changing field of modern marketing. |
| 0:25.2 | And now here's your host, Douglas Burdett. |
| 0:28.6 | Hello and thanks for joining me on the marketing book podcast where each week I publish an interview |
| 0:33.6 | with the author of a new marketing or sales book and which was named by Forbes is |
| 0:37.2 | one of 11 smart podcasts that will keep you in the know and named by |
| 0:41.6 | LinkedIn is one of 10 |
| 0:43.0 | podcast that will make you a better market. |
| 0:45.0 | Don't worry about taking notes. |
| 0:46.0 | You can find links to everything |
| 0:48.0 | linkable in this episode's website page |
| 0:50.0 | at marketingbook podcast.com |
| 0:52.0 | and since you're a listener to the marketing book podcast at Marketing Book Podcast.com. |
| 0:52.6 | And since you're a listener to the Marketing Book Podcast, |
| 0:55.1 | and I read every book featured on the show, |
| 0:57.4 | if I can recommend a specific marketing or sales book |
| 1:00.6 | or any other resource I know of for whatever challenge you're facing, |
| 1:04.2 | send me a LinkedIn connection invite with a message indicating you're a listener, |
| 1:08.0 | so I won't mistake you for a spammer and ignore you, and I will do my best to get you pointed in the right direction. |
... |
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