Welcome to the How of Business with your host, Henry Lopez, the podcast that helps you start,

run, and grow your small business. And now, here is your host. This is Henry Lopez. Welcome to

this episode of The Howa Business. My guest today is Dr. James Richardson. James, welcome to the show.

Thank you, Henry, for having me.

Looking forward to this conversation.

How do you realize exponential growth with your consumer brand or packaged item that you're going to sell?

Maybe you're a restaurant and we were just talking, James and I were talking about you might have that sauce that you're going to start marketing and packaging. But how do you not grow too quickly and fail? And that's something

that's very counterintuitive. So Dr. James Richardson is going to share his unique insights and

approach to ramping your CPG, your consumer package good brand, and the story of how he leveraged his PhD

in anthropology to help companies achieve exponential growth.

To receive more information about the how with business, including the links, the links

that we'll talk about in this episode on the show notes page and the schedule of free

coaching consultation with me.

Just text the word biz, B-I-Z to 3196.

So Dr. James Richardson is the founder of Premium Growth Solutions,

a strategic planning consultancy for early stage consumer package good brands,

goods brands rather, as a professionally trained

cultural anthropologist turned business strategist, he has helped more than 75 CPG brands with

their strategic planning, including brands owned by Coca-Cola Venturing, emerging brands,

their Hershey Company, General Mills, Kraft Foods, ConAgra, and Frito-Lay, as well as other emerging

brands.

James is the author of Ramping Your Brand, How to Ride the Killer CPG Growth Curve, the number

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