This is the Read to Lead podcast, episode 337.

One of the things that I say in the book pretty clearly is it's not about getting our people to change.

It is about getting our people to want

to change. Hey there. Hope you're doing well. I'm Jeff. And this is the Read to Lead podcast. It's the

podcast dedicated to your personal and professional growth. And this podcast exists for one main reason.

And that reason is I believe that if you desire to achieve true success in your business and in your life, then intentional and consistent reading is a must.

We glean key insights and ideas from some of today's most successful and inspiring authors, and we do that through conversations with the authors themselves about their recent book.

Today's guest and author is a guy by the name of Al

Como, that's C-O-M-E-A-U-X. He's author of Change, The Management, Why We as Leaders, Need to

Change for the Change to Last. I'll be asking Al to share about some of the enemies of change.

There are six total that he's identified. The problem

with change by decree, how you can become an ally of change and lots more. There's a reason Al

says that two-thirds of organizational change initiatives are unsuccessful and an estimated

$2 trillion is wasted on change every single year.

Change efforts are largely one-dimensional.

Now the book, Change the Management, brings a second dimension to the conversation.

Be sure and stick around until the end of our chat when I'll share how to get a free chapter

from Al's new book.

He's a former executive at Travelocity, GE, and American Airlines, a decorated corporate

pioneer and global authority on change from inside organizations. His career championing change

and his 20-year journey researching why so many change efforts fail and what's needed for success

make him one of the world's most forward thinkers on what leaders must do and how they must think to

...