335: The 6-Figure Pivot: How Shifting Your Customer Can Dramatically Shift Your Results

The Side Hustle Show

Nick Loper

How To, Entrepreneurship, Business, Education

4.7 • 1.6K Ratings

🗓️ 16 May 2019

⏱️ 46 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

He'd just gained 3000 subscribers and made $8000 in a matter of days, but Chris Ritter's first virtual summit didn't deliver the result was looking for. As a personal trainer for swimmers, he was looking for more clients to coach online. Not a single one signed up. Still, the summit was a serious turning point in his business--one that turned into a 6-figure side project in its first year. He started serving an entirely different set of customers, and went from working one-on-one to one-to-many. His multi-year journey includes in-person personal training, seeking online clients, writing blog posts, selling an e-book, hosting a hit virtual summit, and more. Listen in because you’ll pick up some tactics and ideas you can apply to your own side hustle as this is one that’s ripe for replication across different niches. It’s a story about leveling up your reach and impact and income, and evidence that opportunities start to appear once you’re in motion. Full Show Notes and PDF Highlight Reel: The 6-Figure Pivot: How Shifting Your Customer Can Dramatically Shift Your Results

Transcript

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0:00.0	Side Us will show 3.35, the six figure pivot, taking a service business from one to one to
0:09.1	one to many, or how a personal trainer found an entirely new audience to serve.
0:14.0	What's up, what's up, Nick Loper here?
0:19.0	Welcome to the Side Hustle show because you're really only ever racing against yourself. Those were some words of wisdom from my dad back in my swim team days.
0:28.0	Look, you can't control what the guy in the next lane over is going to do, but if you go out and beat your own previous
0:34.1	personal best, that's a good race. Chris Ritter from RitterSP.com has got me
0:40.3	excited about swimming again and on top of that he's got a really cool
0:44.3	side hustle story to share. Chris had a background in swimming. He called himself the
0:49.4	worst swimmer on a championship team. He was coaching swimming and he actually was working with
0:55.1	some pretty high-level athletes and doing personal training. His personal
0:59.2	training was niche down to strength training for swimmers.
1:04.0	Stick around in this episode to hear how Chris's efforts to get more personal training
1:08.0	clients flopped miserably, but how that opened the door to an entirely new business model serving swim coaches.
1:16.8	Listen in for the tactics and ideas you can apply to your own side hustle, because this is one that's ripe for replication across different niches.
1:26.0	It's a story about leveling up your reach and impact and income
1:31.0	and evidence that opportunities start to appear once your emotion.
1:35.8	Notes and links for this episode, plus the free PDF highlight reel with all of Chris's top
1:40.4	tips from the call are at Side Hustle Nation.com slash swim.
1:45.4	Now whether you're helping swimmers get stronger or providing some other type of service,
1:50.0	you're going to need a reliable and professional way to get paid.
1:53.6	One tool that helps me do just that is our sponsor Freshbooks.
1:58.0	Freshbooks is the number one invoicing and accounting software designed specifically
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