335. How to Increase Revenue in Self Storage Investing (Easier Than You Think)
Self Storage Income
AJ Osborne
4.9 • 591 Ratings
🗓️ 10 February 2026
⏱️ 48 minutes
🧾️ Download transcript
Summary
Is your self storage business bleeding money? Most facilities are.
For every investor who’s actually building wealth with self storage, there’s another investor down the road who checks in once a month or neglects their property entirely. And if you’re acquiring one of these facilities, you have a unique opportunity to improve it on day one.
Unlike investing in the stock market, where the business’s performance is beyond your control, self storage has dozens of levers you can pull to master operations, increase revenue, and ultimately, make more money.
In this episode, Conner and George get into the weeds of running a profitable self storage business. We cover everything from hiring the right employees and leveraging the latest technology to fine-tuning standard operating procedures (SOPs) and implementing checks and balances that will prevent things from slipping through the cracks.
These seemingly “small” adjustments can have a profound impact on your bottom line. And when you start viewing your self storage facility as both an investment and a business, that’s when things really start to get fun.
What you’ll learn in today’s show:
- How to run your self storage business like a pro (and make more money)
- Practical ways to improve self storage operations and increase revenue
- Building out systems and processes that help streamline mundane tasks
- The essential checklist for staying on top of property maintenance
- Why “small” adjustments often have an enormous impact on cap rates
- The most common mistakes that “bad” self storage investors make
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Storelocal - https://www.storelocal.com/
How to Win Friends and Influence People - https://www.amazon.com/How-Win-Friends-Influence-People/dp/0671027034
Transcript
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| 0:00.0 | Those little things make a big difference. |
| 0:02.0 | If someone's driving by your facility and there's a bunch of weeds out front and trash on the ground and one next door is clean, they're going to go to the clean spot. These people want a safe place to store their stuff and the way your business is presented matters. We look at this stuff and it's like, oh, it's only, you know, 30 bucks here or there, and then you look at it over a month's timeframe and it's like, oh, well, well, that's like, $1,200. And then you look at it over a year, and you're like, oh, well, |
| 0:23.5 | that's actually a pretty sizable little chunk of money there and extra revenue. And then you look at it on a cap rate and a valuation, and you're like, dude, this is like tens of thousands of But at the end of the day, it's a simple business model. |
| 0:34.7 | Like you're providing a place for people to store their stuff and they'll pay you money for that. |
| 0:38.1 | You don't need any qualifications. |
| 0:39.3 | You don't need any degree. |
| 0:40.8 | And we've seen people. simple business model, like you're providing a place for people to store their stuff and they'll pay you money for that. |
| 0:38.1 | You don't need any qualifications. You don't need any degree. And we've seen people totally transform their lives by getting into this industry. |
| 0:48.3 | All right, everybody, today we have an incredible episode for you. |
| 0:54.0 | We're talking about how to run your storage facility like a pro. |
| 0:57.7 | And George, man, we talk about everything from management to employees to revenue and expenses |
| 1:03.4 | and, you know, looking at all of these different elements and the levers that you can |
| 1:07.6 | pull within storage and how value can just be created to an |
| 1:11.8 | incredible degree. Like, this was just such an amazing episode, man. I'm excited to get this one out. |
| 1:16.3 | 100%. We dove deep in today's topic. Like, I would highly recommend stay until the end of today's |
| 1:21.4 | episode. We talk in-depth about expenses and reviewing your P&Ls to really squeeze every last |
| 1:27.2 | amount of value you can get out of your |
| 1:28.8 | facility to ultimately help you make more money. So make sure you listen all the way through |
| 1:33.2 | so that way you can really see how to run your facility like a pro. 100%. Everybody bust out those |
| 1:38.0 | notebooks and get ready to rock and roll. I'm super excited, man. I'm really, really happy to dive into |
| 1:43.1 | this subject of how to run your facility like a pro. |
| 1:47.0 | We want to talk about some of these things that really allow you to set yourself aside in the marketplace and be able to operate your facility at a high level, at a high degree, into a standard that you really should. |
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