Guys, the loss leader strategy is not new. A lot of the big time brands, retailers, companies have

been using this strategy for decades. One of my favorite companies to talk about is Costco.

Costco loses millions of dollars every year on Rotissory Chicken, but they make billions of dollars

selling all the other crap, the massage chairs, you know, clothing and all the other stuff that they sell

that you just can't resist buying because, you know, it's Costco and you're like, dang, it's a good deal.

Or, what's up, guys? You're listening to another episode of selling on Amazon with Andy Isam.

The Lost Leader Strategy made one of our clients $1 million last year in profit.

And I'm going to show you guys on screen.

Guys, the Lost Leader Strategy is not new.

A lot of the big time brands, retailers, companies have been using this

strategy for decades. One of my favorite companies to talk about when we talk about the

lost leader strategy is Costco. So for those of you who have a Costco membership or you're

familiar with Costco, you know that Costco has

the famous rotissory chicken, right? It's like, I should know this. I literally bought one this

morning. I think they're $5.99. Correct me if I'm wrong. Hit me up if I'm wrong on that.

But it's something like that. It's like $5.99 for a rotisserie chicken, which is a pretty dang good deal. And if you go to

other grocery stores to try to buy a pre-cooked, like this is already cooked rotissory chicken,

they're charging $10, sometimes even $15 for a chicken, which is probably more along the price

that it should be. But Costco charges $5.99. And they've come out and said that they actually

lose a lot of money on that. They lose money on rotissory chicken. They lose money on eggs, milk,

I think. Their food court, you know, the famous food court, the $1.50 hot dog and drink.

I think they've been losing money on that for a couple decades now because they've kept that

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