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Lemonada. I believe we can learn as much from failure as we can from success, if not, in fact, more.

And that's why every so often, well, every other week.

In fact, we run a segment called Failure Friday.

It is a collection of short stories all about mistakes, missteps, disasters, and of course, failure.

You get to hear directly from a side hustler who has struggled to get something off the ground or otherwise encountered a big setback, and you get to hear what happened along the way.

Like, you know, what do they do in response? How do they

regroup, move forward, et cetera? Today we're going to hear a lesson I'm titling, they just

weren't interested in what we were selling. And this is pretty interesting because we told

the story of this guy's live stream wedding business. His name is Del Wilson. He operates it

together with his wife, Lydia. We told that story way back on

episode 1669. So this goes back many years, actually pre-COVID. And when COVID struck,

you remember that thing, right? That whole global pandemic. They thought, surely with what we do for

...