Hey there, business building warrior. It's your buddy, Jim. This is an audio only episode today.

So if you're used to listening to this show as audio only, that's probably nothing strange to you.

But as a reminder, we have a bunch of episodes on YouTube, too. There's a link in the show notes to those episodes.

And you can definitely jump over and see some of the guests we interview.

But today is just me, and the topic is the lies you've been told

and how they're keeping you from winning on Amazon.

And I've seen this theme of misconceptions and misinformation that's keeping people from truly succeeding on

Amazon. And it's so frustrating. I recognize it when people come into our community. They've spent a

significant amount of time listening to false information. So when they come into our community,

they're asking all the wrong questions,

and it's frustrating. We almost have to help them unlearn all these false assumptions that they have

so they can truly grasp how simple this business really can be. And this episode today is for

everyone who's wanting to make money on Amazon but isn't yet.

That's who it's for.

You see the potential.

You see the data.

You know that they just hired 300,000 people in a few months in the U.S. alone, let alone the rest of the world.

You see that the trends are that we just took a five-year leap forward in the way we embrace

e-commerce, especially in the United States. We leapt forward five years in just a few short months

as far as people embracing e-commerce and shopping from home. I mean, you know it's true. It's the

COVID effect.

And what's crazy is, as the studies are starting to come out and the surveys are starting to come out,

...