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Amy, I live by the Nike strategy, which is to just do it, right?

Because I get and they don't understand once they do that first launch,

that it only gets better from there. It only gets better.

You have to do that first thing and it's going to change over time and it's going to

improve over time, but it can't change and improve and grow until you do it that

one time, that first bit. So oftentimes we tend to push things out or delay things because

we're trying to make it perfect or we're trying to see the end result.

We know that what step 100 looks like, but we're so terrified to get there because we're only

on step one. So I say in order to get there, you have to do a little thing each and every day,

...