331. 9 Unexpected Marketing Campaigns Crushing It Right Now | Roundtable

Cubicle to CEO

Ellen Yin

Entrepreneurship, Business, Marketing

5.0 • 580 Ratings

🗓️ 16 March 2026

⏱️ 19 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

This is a free preview of a paid episode (49 min), exclusively available on our subscriber-only premium feed. Become a premium subscriber to tune into the full episode: ⁠⁠⁠https://cubicletoceo.co/podcast⁠⁠⁠ Questions about our premium podcast subscription? Send us a DM ⁠⁠⁠@cubicletoceo Wrapping up our series on the most unique ways to market and sell in 2026, host Ellen Yin sits down with producer Sabrina Nasser and marketing strategist Stephanie Paradiso for a roundtable on the real-world campaigns that captured our attention in recent months. From major brands to scrappy mom-and-pops, we deconstruct how brands are turning everyday products into conversation starters, choosing intimacy over reach to drive influence, and playing into the unexpected to stop people mid-scroll. These are the creative marketing campaigns shaping our next big ideas—and they might spark yours, too. Connect with Steph: www.inspiredsocial.co IG: @inspiredsocialco Listen to Steph's last episode on Cubicle to CEO Links mentioned in the episode: Huda Beauty Pop Socket Rhode Lip Tint Phone Case @eugbrandstrat Meta Close Friends Strategy Breakdown Brittany Robert's Close Friends Launch Strategy If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag us ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@cubicletoceo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ so we can repost you. ⁠⁠⁠Subscribe to ⁠⁠⁠⁠our premium feed⁠⁠⁠⁠ for case-study style interviews every Monday. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	Could AI help you do more of what you love? Workday is the next-gen ERP powered by AI that actually
0:06.8	knows your business. We help you handle the have-to-dos so you can focus on the can't-wait-to-dos.
0:13.2	It's a new workday. The following is a free preview of a paid episode on Cubicle to CEO's
0:18.8	premium podcast feed. Welcome to Cubicle to CEO's premium podcast feed.
0:28.0	Welcome to Cubicle to CEO, the podcast where we ask successful founders and CEOs,
0:30.5	the business questions you can't Google.
0:32.2	I'm your host, Ellen Yin.
0:37.2	Every Monday, go behind the business in a case study style interview with a leading entrepreneur who shares
0:38.1	one specific growth strategy they've tested in their own business, exactly how they implemented
0:43.6	it, and what the results and revenue were. You'll also hear financially transparent insights
0:49.5	from my own journey, bootstrapping our media company from a $300 freelance project into millions in
0:55.9	revenue.
1:04.7	Hey, everyone, welcome back to the show to round out our series on unique ways to sell an offer, service, or product, I wanted to
1:14.0	bring together myself, our producer Sabrina, and Stephanie Paradiso to the table.
1:20.3	Not a literal table, unfortunately.
1:22.1	We're not all together in person, but a roundtable of sorts where we want to riff on the most interesting sales and
1:29.9	marketing campaigns we've observed out in the world over the last year, year and a half. So each
1:35.9	person is going to bring to the table a few campaigns that have piqued their interests and just
1:40.6	kind of dissect what they've learned from it, what can be applied to small
1:45.0	businesses like ours. And I'm just excited. This is kind of like our first Gab style musing
1:50.4	sesh. We don't have like an official name for it yet. So if any of you have ideas, we are all ears.
1:56.8	But anyways, Sabrina, Stephanie, welcome back to the show. Thank you.
	...

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