#3300: Why I Am Not - And WIll Never Be - A "Content Creator"

Work On Your Game: Discipline, Structure, and Execution Under Pressure

Dre Baldwin

Business

4.9 • 599 Ratings

🗓️ 27 May 2025

⏱️ 32 minutes

🔗️ Recording | iTunes | RSS

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Summary

People call me a content creator, but I’m not and I never have been. I put out a lot of content, more than most, but creating content is not my job title. In this class, I explain what I do consider myself, why I don’t fit into the “Content Creator” box, and how the business side of things changes the game. I also break down why these platforms are set up to keep you creating even if you’re not really building anything real. Let’s talk about what it really means to be in business and why that’s a whole different lane. Show Notes: [05:45 ]#1 Creating content is part of what I do, but it's not the main thing that I do. I use content to move people to the main things that I do. [10:21 ]#2 I knew early on I couldn’t build my business on YouTube because I didn’t control the platform. [18:50 ]#3 Content creation is not a business model. [27:30 ]Recap Episodes Mentioned: 3261: The First 3 Laws Of Economics 1862: Want To Be A Creator Or Influencer? Listen To This NOW 1101: Codification Of Your Knowledge 3053: Business Principles For The "Creator Economy" Next Steps: --- 🎓 Work On Your Game University: http://www.WorkOnYourGameUniversity.com 📧 Get Dre’s Emails FREE: http://WorkOnMyGame.com 🤖 Use The FREE “Dre GTP 1.0” ChatBot: Https://www.DreAllDay.com/AI 📲 Text Dre Baldwin: Text Dre at 1.305.384.6894 (or go to http://www.DreAllDay.com/Text) 🟢 Sponsor: AG1 by Athletic Greens: http://drinkAG1.com/WORKONYOURGAME 💦 Sponsor: AquaTru - $100 Off Any Purifying Filter Http://WorkOnYourGame.com/AT 🎧 Free Audiobooks: The Third Day: http://www.ThirdDayBook.com/audible The Mirror Of Motivation: http://www.MirrorOfMotivation.com/audible 📚 The Free Books: The Third Day: http://ThirdDayBook.com The Mirror Of Motivation: http://MirrorOfMotivation.com The Sales Discipline System: http://SalesDisciplineBook.com The Overseas Basketball Blueprint: http://BallOverseas.com Basketball: How To Play As Well As You Practice: http://HoopHandbook.com/Free 💵 Support: CashApp: http://Cash.app/$DreBaldwin Be sure to Subscribe to have each new episode sent directly to you daily! If you're enjoying Work On Your Game, please review the show and let us know! Dre on social media: Instagram [http://instagram.com/DreBaldwin] TikTok [https://www.tiktok.com/@workonyourgame] YouTube [http://youtube.com/dreupt] Twitter / X [http://X.com/DreAllDay] Facebook [http://Facebook.com/WorkOnYourGameUniversity] Facebook Business Group: https://www.facebook.com/groups/6figuresandgrowing/ All Episodes + FULL Work On Your Game Podcast archive at: http://WorkOnYourGamePodcast.com

Transcript

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0:00.0	Content creation is not a business model.
0:02.8	Content creation is something that you do that ostensibly is moving you closer to doing the thing that actually makes you money.
0:10.0	But the content itself, you don't get paid just for creating content.
0:14.8	Dre all day.com.
0:16.6	Pre is exceptional.
0:18.1	Work on your game.
0:19.6	I like Leah Bunch.
0:21.6	Work on your fucking games. Everybody relates to what Dre saying is in a different way.
0:25.6	Work on your game.
0:26.6	I like the way he thinks.
0:28.6	Work on your fucking game.
0:30.6	I like the frameworks that is put together.
0:32.6	Work on your game.
0:34.6	And I would highly recommend it to anybody that's trying to work on their game. Work on your fucking game. I think it's a good approach. It's a different approach, too. Hey, you, work on your game. Gave me something really good. Work on you gain. Dryolday.com. And his philosophy makes a lot of sense. Not only work on your game, perfect your craft. Work on your game.
0:55.6	He knows how to communicate in such a fabulous way. I can't say it enough. Work on your game.
1:03.1	You're now tuned to into the show. Would you learn the discipline to show up day after day to do the
1:06.7	work, the confidence to put yourself out there boldly and authentically and the mental toughness
1:10.1	to continue showing up doing the work, putting yourself out there even when the and authentically and the mental toughness to continue showing up, doing the work, putting yourself out there, even when a
1:12.9	success you've expected to achieve has yet to be achieved. And on top of all this, you get a huge
1:16.6	dose of personal initiative. That is to go get an energy that moves any one of us, including
1:20.3	yourself, to go on make things happen instead of waiting for things to happen. Then we put all
1:24.3	this together into a series of frameworks, approaches, insights, strategies, and techniques all underneath the umbrella of one unifying philosophy that is called Work on Your Game.
	...

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