#329 - We thought our brand was dead… Was it?

Selling on Amazon with Andy Isom

Andy Isom | Amazon FBA Seller & Agency Founder

Amazon, Business, Amazonfba, Selling, Marketing, Entrepreneurship, Personalbusiness, Productbusiness, Ecommerce, Onlinebusiness

4.9 • 816 Ratings

🗓️ 11 March 2024

⏱️ 20 minutes

🔗️ Recording | iTunes | RSS

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Summary

Last year, we went through a slow period and thought that our brand is dead. We were doing things exactly the same way but when we stopped and looked at the data, we realized one thing very important – nothing lasts forever. You can't do the same thing over and over and expect the same growth. In this candid episode, I talk about how we turned a rough patch into a game-changing moment.

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Transcript

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0:00.0	Nothing lasts forever. Guys, last year, we went through a pretty slow period where we thought our brand was dead.
0:10.0	And we were doing what was working. Like, you know, we didn't do anything crazy, changing prices or anything like we were executing exactly how we've always executed.
0:19.0	But when we really stopped and stepped back and looked at the data, we realized something
0:24.0	very important that I want to make clear to you guys.
0:32.9	What's up, guys?
0:33.7	You're listening to another episode of Selling on Amazon with Andy Isam.
0:37.6	We thought our brand was dead. Was it? In this episode, I'm going to share with you guys,
0:44.5	real talk, real data, real information from our Amazon business and let you guys in on a little bit
0:51.7	of insider information. But I think this applies perfectly to a lot of brands out there.
0:57.1	We went through a pretty slow period, guys last year, where we thought our brand was dead.
1:05.0	Sales were down year over year comparatively.
1:08.4	So if we compare all of 2023 to all of 2022 or 2021, our sales were
1:13.7	trending down, down, down. I mean, not crazy down, but down to where you know you looked at.
1:18.6	Okay, October of 2023 versus 22. It was down. November, it was down. December, it was down.
1:23.4	It was still good. Like, we still had good months. Don't get me wrong. But it was down compared to the
1:27.6	year before. And we were wondering, like, what the heck is going on? Like, we're still coming out
1:33.7	with new products. Like, we're coming out with new skews. In fact, we came out with a lot of new skews last
1:37.7	year, a lot of new variations of our product line. And we were doing what was working. Like, you know, we didn't do anything
1:45.6	crazy, changing prices or anything like we were executing exactly how we've always executed.
1:51.6	And it wasn't, I mean, we're getting more sales over to our Shopify website too, but it wasn't
1:55.9	like we were cannibalizing a ton of sales from Amazon from that. That took a little bit of sales. But when we
2:03.0	really stopped and stepped back and looked at the data, we realized something very important
	...

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