#329: Maximizing Your Digital Experience Platform, with Jaina Baumgartner, RDA
The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
The Agile Brand
4.9 • 113 Ratings
🗓️ 15 February 2023
⏱️ 23 minutes
🧾️ Download transcript
Summary
As any marketer knows, it’s not enough to just have a good looking website. You need one that performs. It needs to provide relevant content, have the flexibility to adapt to both the brand and the customers’ needs, and it needs the speed and performance that consumers expect.
In a special episode brought to you by RDA and Sitecore, we’re going to talk about three aspects that any brand should keep in mind when implementing a digital experience platform: Personalization & Relevance, Scale & Flexibility, and Speed & Performance.
To help me discuss this topic, I’d like to welcome Jaina Baumgartner, Director of Digital Strategy at RDA.
RESOURCES
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Transcript
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| 0:00.0 | Welcome to season five of the Agile Brand with Greg Kielstrom, where we talk with enterprise |
| 0:06.7 | and technology platform leaders about the people, processes, and platforms that make marketing |
| 0:11.7 | and customer experience successful, scalable, and sustainable. |
| 0:16.0 | This is what creates an Agile Brand. |
| 0:17.8 | I'm your host, Greg Kielstrom, advisor and consultant for Fortune 1000 Marketing and |
| 0:22.5 | CX leaders and teams as principal and chief strategist at GK5A and bestselling author |
| 0:29.2 | keynote speaker, entrepreneur, and Agile certified coach. |
| 0:33.6 | The Agile Brand podcast is brought to you by TechSystems, an industry leader in full stack |
| 0:38.0 | technology services, talent services, and real world application. |
| 0:42.8 | For more information, go to tksystems.com. |
| 0:47.4 | To sign up for the Agile Brand newsletter and get the latest insights and articles on |
| 0:51.1 | marketing technology and CX or to purchase a copy of my latest book, House of the Customer, |
| 0:57.1 | go to GregKielstrom.com. |
| 0:59.3 | You can also find all my books on Amazon and other retailers. |
| 1:02.9 | And now onto the show. |
| 1:07.3 | As any marketer knows, it's not enough to just have a good looking website. |
| 1:11.2 | You need one that performs, it needs to provide relevant content, have the flexibility |
| 1:15.8 | to adapt to both the brand and the customer's needs, and it needs the speed and performance |
| 1:20.7 | that consumers expect. |
| 1:22.7 | In a special episode brought to you by RDA and site core, we're going to talk about |
| 1:26.9 | three aspects that any brand should keep in mind when implementing a digital experience |
| 1:31.2 | platform, personalization and relevance, scale and flexibility, and speed and performance. |
... |
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