329. Marketing An Agency Like A Consumer Brand: How They Package Their Services Like a 6 Pack of Beer

Cubicle to CEO

Ellen Yin

Business, Marketing, Entrepreneurship

5.0 • 580 Ratings

🗓️ 2 March 2026

⏱️ 17 minutes

🔗️ Recording | iTunes | RSS

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Summary

This is a free preview of a paid episode (38 min), exclusively available on our subscriber-only premium feed. Become a premium subscriber to tune into the full episode: ⁠https://cubicletoceo.co/podcast⁠ Questions about our premium podcast subscription? Send us a DM ⁠@cubicletoceo Dana Hork is a transformational brand leader, entrepreneur, and founder and CEO of Beers with Friends, an agile creative agency helping ambitious brands solve high stakes creative challenges in just five days. Dana partners with founders, CMOs and marketing leaders to unlock fast, high impact brand solutions through the agency's signature beer run sprint approach, delivering expert driven creativity without the bureaucracy of traditional agencies. And it's actually this exact beer run strategy that really caught our eye. Continuing our series on unique ways to market a service, product, or offer in 2026, Dana shares why her agency packages their services like a direct-to-consumer beer brand. This case study unlocks how this unexpected positioning keeps Beers With Friends memorable and their client pipeline full. Connect with Dana: www.bwfagency.com IG: @getbeerswithfriends https://www.linkedin.com/in/danahork/ https://www.linkedin.com/company/beerswithfriends https://youtube.com/@beerswithfriends If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag us ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@cubicletoceo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ so we can repost you. ⁠⁠⁠Subscribe to ⁠⁠our premium feed⁠⁠ for case-study style interviews every Monday. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	Could AI help you do more of what you love? Workday is the next-gen ERP powered by AI that actually
0:06.8	knows your business. We help you handle the have-to-dos so you can focus on the can't-wait-to-dos.
0:13.2	It's a new workday. The following is a free preview of a paid episode on Cubicle to CEO's
0:18.8	premium podcast feed. Welcome to Cubicle to CEO's premium podcast feed.
0:28.1	Welcome to Cubicle to CEO, the podcast where we ask successful founders and CEOs,
0:30.5	the business questions you can't Google.
0:32.2	I'm your host, Ellen Yin.
0:37.2	Every Monday, go behind the business in a case study style interview with a leading entrepreneur who shares
0:38.1	one specific growth strategy they've tested in their own business, exactly how they implemented
0:43.6	it, and what the results and revenue were. You'll also hear financially transparent insights
0:49.4	from my own journey bootstrapping our media company from a $300 freelance project into millions in
0:55.9	revenue.
1:04.5	Hey, everyone, welcome back to the show.
1:06.6	Today, I'm joined by a very special guest, Dana Hork.
1:10.5	She is a transformational brand leader, entrepreneur, storyteller, and founder and CEO of Beers
1:16.3	with Friends, an agile creative agency helping ambitious brands solve high stakes, creative
1:21.3	challenges in just five days.
1:23.6	I know that sounds like a big promise, but you are going to see how this is possible in
1:27.0	today's case study. Dana partners with founders, CMOs, and marketing leaders to unlock fast, high-impact
1:32.5	brand solutions through the agency's signature beer run sprint approach, delivering expert-driven
1:38.4	creativity without the bureaucracy of traditional agencies. And it's actually this exact beer run that really caught
1:45.8	our producers eye. When this came across Sabrina's desk, we were so fascinated by how
	...

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