#329: How 3 Entrepreneurs Found Success Serving A Small Niche Audience

The Amy Porterfield Show

Amy Porterfield

Entrepreneurship, Business, Marketing

4.9 • 5K Ratings

🗓️ 6 August 2020

⏱️ 78 minutes

🔗️ Recording | iTunes | RSS

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Summary

In today's episode, I chat with three of my students about how they built successful businesses in industries with underrepresented communities. These conversations are sooooooo important because many people believe that niching down can be a dangerous thing -- but these three successes are here to show you that this just isn’t the case. In fact, niching down can be the opposite! And while it may be scary at first to venture into these unknown territories, you’ll often find that when you start to attract the right people, they’ll be saying, “This is what I’ve been waiting for!” So today, you’re going to hear from Sandra McLemore, Gwen Lane, and LeeAnn Sims. They all have a unique community and will share how they identified that something was missing. They’ll also share the self-limiting beliefs they faced and how they attracted and built their audience. And of course, they’ll share about their successes, too. Rate, Review, & Subscribe on Apple Podcasts ‘I love Amy and Online Marketing Made Easy.’

Transcript

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0:00.0	Okay, before we get started, I wanted to let you know that the doors to the membership
0:04.0	experience are closing very soon.
0:07.7	You haven't missed out yet, but my friend, you are dangerously close.
0:12.7	Stu's program is the best in the industry.
0:15.0	It's the only one I recommend to teach you how to create and launch a membership site,
0:19.9	but it's only offered once a year.
0:22.1	So that means if you miss the boat now, your profitable membership gets shelved until
0:27.1	this time next year.
0:29.4	Don't do that.
0:30.4	My package of bonuses is waiting to help you every step of the way.
0:34.7	You don't have to do this alone.
0:36.5	So enroll in the membership experience with me at amyportafill.com-membership and do
0:43.5	it today before the doors close, which is May 4th at 11.59pm Pacific Standard Time.
0:50.9	Amyportafill.com-fordslash-membership.
0:54.3	I'll see you on the inside.
0:56.9	You know, the biggest thing was my, do my own self-work, my own personal development.
1:03.5	In 2017, I invested personally in personal development coaching, even in business coaching,
1:10.4	even in personal training, physical training, because I was doing all this work to build
1:16.2	these amazing experiences for other people, and I still felt like I am not fully well.
1:22.8	I don't meet the picture that I'm saying I want other people to meet.
1:27.0	And so I took the time to start investing in myself.
1:31.6	And once I did that, I realized the benefit of investing in yourself.
	...

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