328: [On Air Coaching] How to Choose Between Opportunities with Casey Gromer

The BizChix Podcast: Female Entrepreneurs | Women Small Business | Biz Chix

Natalie Eckdahl

Business, Female, Podcaster, Tank, Twitter, Media, Biz, Social, Management, Mom, Entrepreneurship, Chick, Productivity, Children, Eckdahl, Google, Facebook, Shark, Entrepreneur, Plus, Paradise, Balance, Bizchix

4.8 • 630 Ratings

🗓️ 26 July 2018

⏱️ 75 minutes

🔗️ Recording | iTunes | RSS

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Summary

We continue this series on the stages of entrepreneurship with an on air coaching call with Casey Gromer, who is moving from the startup to validate phase in her business. Casey and I dive into the challenges Casey faces on where to focus her efforts and how to connect with the type of clients she is most gifted at serving.

Join Casey and me as we discuss defining her service offerings based on her specialized skill set, while diversifying to cater to different clients. If you, like Casey, are in this stage of your business, it is crucial for you to figure out where you wants to grow and put you efforts - it's okay to work with a lot of different people, because knowing your ideal client is not just about who you want to work for, but who you don't want to work for as well.

I also have some tips for Casey on getting the language right on her website to attract her ideal clients and the right avatar, and how she can leverage complementary service providers to build up her client base.

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This episode was first published at BizChix.com/328. Subscribe to our sister podcast, Stacking Your Team, on your podcast app or listen at http://bizchix.com/category/team/.

Transcript

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0:00.0	This episode is part of a series on the Stages of Entrepreneurship.
0:04.3	We created an epic download for you to go with this series, which I'll share more about shortly.
0:10.5	In the meantime, you can get the free resource by going to bizchicks.com slash stages.
0:15.9	That's B-I-Z-C-H-I-X.com slash stages.
0:23.2	She's busy juggling her own internet business.
0:26.5	A tween.
0:27.8	Whatever.
0:28.6	A toddler.
0:29.6	An infant.
0:31.5	A labradoodle.
0:32.9	And her husband.
0:34.0	What's for dinner, sweetie?
0:35.3	In her spare time, she talks to successful female entrepreneurs.
0:39.1	And a few cool dudes about their journey and how they make it all work.
0:43.9	Welcome to the Biz Chicks podcast with your host, entrepreneur, MBA, and mom.
0:50.0	Natalie Eckdahl.
0:51.9	Hey, Biz Chicks.
0:53.2	I know you love on-air coaching calls. So I created this series of them to
0:58.5	emphasize the training I did two episodes ago called The Stages of Entrepreneurship. If you have
1:05.5	not yet listened to that episode where I share the Bizchicks Entrepreneur Growth Framework,
1:10.8	please go back after this episode and listen to it. In that episode, I've the bizchicks entrepreneur growth framework. Please go back after this episode and
1:12.8	listen to it. In that episode, I outline the challenges, strategies and issues entrepreneurs face at each
	...

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