328. How We Turned A $2k Product Into Multiple 7-Figure Launches

the bossbabe podcast

Natalie Ellis

Entrepreneurship, Education, Marketing, Self-improvement, Business

4.9 • 2.6K Ratings

🗓️ 3 October 2023

⏱️ 25 minutes

🔗️ Recording | iTunes | RSS

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Summary

This episode has been SO HIGHLY requested. Success leaves clues… and today, Natalie is breaking down (step-by-step) all the behind the scenes details of how we turned our $2k Influencer School course into multiple 7-figure launches over the past 2 years. We are sharing EVERYTHING – all the numbers, the nitty gritty strategies, the timeline, assets, content, funnel pieces + more. We even get into our biggest revenue driver during this launch + how you can take these lessons and turn them into gold for your next launch. HIGHLIGHTS The biggest lesson Natalie learned from her first launch 5 years ago How we made $30,000 in JUST ONE WEEK on a $30 product (+ how we used it to understand our audience in a deeper way) Our full content + funnel strategy that attracted HOT leads + buyers The BIGGEST revenue driver during this launch How to NOT leave money on the table (hint: it has to do with creating a really compelling downsell) LINKS Get our exact launch checklist (for free) - go to bossbabe.com/launchchecklist Check out the Launch with Bossbabe series - https://go.bossbabe.com/launch-podcast-series-optin1691091603428 Join Online Launch School – our 12-week program designed to take the guesswork out of sold-out launches – whether you’re looking to start an online business or scale one. - head to bossbabe.com/launch Join the next tier of Société - bossbabe.com/membership FOLLOW bossbabe: @bossbabe.inc Natalie Ellis: @iamnatalie

Transcript

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0:00.0	A boss fame is unapologised, famed, vicious and paves the way for herself and other women
0:06.0	to rise, keep going and fighting on. She is on a mission to be her best self in all areas.
0:11.3	It's just believing in yourself. Confidently stepping outside her comfort zone to create
0:15.2	her own vision of success. Welcome back to the boss we podcast. Oh, we've got a good one today.
0:25.6	This one has been so highly requested and I absolutely love talking about launches, funnels,
0:31.6	revenue, all those things. I'm really excited to get into it. But just a life update,
0:36.0	one of the things that this week is a crazy week. So we are about five weeks away from launching
0:42.1	the brand new society. I cannot freaking wait you guys. It's the product I'm most proud of in
0:48.1	my entire career. I've wanted to do this for so long and I'm just so glad that I'm finally
0:52.7	getting to do it. It feels amazing. So we're five weeks out this week. I am literally in the studio
0:59.2	filming curriculum. So we're doing three days full filming. I've got all my scripts written
1:04.8	out. We've got all the templates to go alongside and I'm face to camera just recording all the
1:10.0	curriculum, making sure it's the best possible quality and that I just basically take out my entire
1:16.1	brain and share it with you all when it comes to scaling businesses. I'm super excited. I've
1:20.2	shared this many, many times before but I'm going to keep saying it because I know that so many of
1:24.8	you are going to come to me and say, I wish I'd done this. So I'm just sharing it. For anyone that
1:29.9	is a current society member, you will be getting free access to this next level of society. It's
1:35.2	basically the next tier of society. You will get free access. Your price will never ever go up.
1:40.9	But anyone that joins us in five weeks when we do launch, you will pay the full brand new price,
1:46.5	which is double the price of what the society is right now. So if you are not a member,
1:51.2	I really am going to encourage you to go and sign up. At the current price, the link is below
1:55.9	in the show notes that you can go. It's bosswave.com forward slash membership. Sign up,
	...

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