327 - Is Bourbon Broken? Part 4: Consumer Trends based off Bourbon & Banter

Bourbon Pursuit

Hobbies, Food, Arts, Leisure

4.9 • 866 Ratings

🗓️ 14 October 2021

⏱️ 47 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

It's the final episode in our 4 part series of "Is Bourbon Broken?" based on the Bourbon and Banter blog series. We've looked at the consumer, secondary market, distribution and retail, but this time we are looking back at the consumer from a different angle by evaluating purchasing trends. The market is changing and now there are craft distillers, younger age statements, and NDPs with price tags 10x the cost of what the original producer charges. So what continues to drive this behavior? Show Partners: Catoctin Creek has been honoring that tradition of small craft rye whisky since 2009. Learn more at CatoctinCreekDistilling.com. Smooth Ambler builds on the traditional roots of American whiskey in West Virginia. Visit SmoothAmbler.com to learn more. Wilderness Trail is Sweet Mash Kentucky Straight Bourbon and Rye Whiskey distilled, aged, and bottled in Danville, Kentucky. Learn more at WildernessTrailDistillery.com. You can now buy Barrell Craft Spirits products online and have them shipped right to your door. Visit BarrellBourbon.com and click Buy Now. Spirits of French Lick is delivering the finest hand crafted Bottled in Bond bourbons. Check out SpiritsofFrenchLick.com. Savor every drop of summer at Total Wine & More! You’re sure to find cool prices in-store or online at TotalWine.com. Heaven Hill Distillery has been lifting America’s spirit since 1935. Check out educational resources and sign up for their newsletter at HeavenHillDistillery.com. Show Notes: This week’s Above the Char with Fred Minnick (@fredminnick) talks about pour spouts. Are we seeing an overabundance of options on the market? Why are consumers drawn towards brands that are selling younger MGP? Are consumers being manipulated? As bourbon enthusiasts, why are we compelled to try new products even though they might not actually be new? Why is bourbon so polarizing? Is there a reason that more distilleries or NDPs shouldn't be putting out new products at a higher price point? As the bourbon pie grows larger, will there be more room for super premium bourbons that hit that $300+ price point?

Transcript

Click on a timestamp to play from that location

0:00.0	Now, everybody thinks I'm crazy that I grew up around Barts Town.
0:03.5	They're like, what are you trying to sell New York bourbon in Tennessee?
0:06.9	What's the.
0:16.2	Hey, it's episode 327 of Bourbon Pursuit, the podcast featuring news, reviews, and interviews
0:22.5	with people making the bourbon whiskey industry happen. We're now on our final episode and our
0:28.0	four-part series of Is Bourbon Broken, based on the multi-part blog series from Bourbon and Banter?
0:35.0	We've looked at the consumer, we've looked at the secondary market,
0:38.2	and we also looked at distribution and retail. But this time, we're going back to part one
0:42.2	and revisiting the consumer, but at a slightly different angle, because we're going to start
0:46.9	evaluating the purchasing trend of consumers. Now, don't get me wrong, bourbon and marketing,
0:52.1	they really go hand in hand. And because behind every great bottle is an even better story, and that story is the catalyst
0:59.0	that sells the bottle.
1:00.8	The market is changing, and there are now more craft distilleries than ever.
1:04.3	There's younger age statements, and there's non-distilling producers that are putting out
1:08.3	products that are like 10 times the price tag of what
1:10.8	it really cost the original producer. So what continues to drive this consuming and this purchasing
1:16.8	behavior? Well, we'll dig into that here shortly. Enjoyed this week's episode, and now here's
1:22.4	Fred Minnick with Above the Char. I'm Fred Minnick, and this is Above the Char.
1:31.4	I'm Fred Minnick, and this is Above the Char.
1:35.9	This week's idea comes from Bill Webb, who writes me on Twitter,
1:40.5	is it wise to use a bottle spout when pouring for tastings?
1:44.6	Wouldn't that be the way to control the amount poured in case a person tasting didn't care for the spirit poured? Lastly, would a person be looked down upon for
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Bourbon Pursuit, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Bourbon Pursuit and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.