327: Humor in Business with Dr. Peter McGraw
The How of Business - How to start, run, grow and exit a small business.
Henry Lopez, Levante Business Group
4.7 • 522 Ratings
🗓️ 24 August 2020
⏱️ 45 minutes
🧾️ Download transcript
Summary
Use humor to help decision making and better manage and grow our small business – without having to necessarily tell jokes or be a comedian. Dr. Peter McGraw has studied humor extensively – he is the author of two books on the subject including "Shtick to Business: What the Masters of Comedy Can Teach You About Breaking Rules, Being Fearless, and Building a Serious Career".
Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)
Transcript
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| 0:00.0 | Welcome to the How of Business with Henry Lopez and David Begin, the podcast that helps you start, run, and grow your small business. And now here are your hosts. |
| 0:14.8 | Welcome to this episode of The How of Business. This is Henry Lopez. My guest today is Dr. Peter McGraw. Dr. McGraw, welcome to the show. |
| 0:22.9 | Thanks for having me, Henry. I'm looking forward to it. We're going to learn about how we can leverage |
| 0:27.6 | humor to help us better manage and grow our small business without having to necessarily tell |
| 0:33.2 | jokes or be a comedian. Dr. McGraw has studied humor extensively, and he's the author of two |
| 0:39.5 | books on the subject and how it can benefit us in our small business. To receive more information |
| 0:45.3 | about the Howell Business, including links to the show notes page for this episode, just text the word |
| 0:50.0 | biz, B-I-Z to 31996. So let me tell you more about Peter. Dr. Peter McGraw is a behavioral economist and |
| 0:58.5 | scientists, a professional speaker, and an expert on the scientific study of humor. He's a marketing |
| 1:05.0 | and psychology professor at the University of Colorado Boulder, where he investigates the |
| 1:10.4 | interplay of emotions, judgment, |
| 1:12.6 | and choice. And I'll have him explain what he means by that. His research has been covered |
| 1:17.4 | by the New York Times, Wall Street Journal, NPR, BBC, Times, CNN, Wired, and the Harvard Business |
| 1:23.9 | Review. Peter teaches graduate courses in behavior economics for the University of |
| 1:29.0 | Colorado Boulder and MBA courses in marketing management for London Business School, University of |
| 1:35.2 | California's San Diego's Rady. Is it Rady or Rattie School? Rady. Rady. Rady school. |
| 1:41.0 | And University of Colorado Boulder. He speaks at Fortune 500 companies, public events, and universities around the world. |
| 1:48.7 | As a director of the Humor Research Lab, otherwise known as Hurl, he has spent 10 years studying humor. |
| 1:55.4 | And in 2014, he co-offered the book, The Humor Code, a global search for what makes things funny, |
| 2:02.2 | and his most recent book, Stick to Business, What the Masters of Comedy Can Teach You |
| 2:07.5 | You About Breaking Rules, Being Fearless, and Building a Serious Career. |
| 2:12.5 | He's also a podcaster himself. He has several podcasts, including I'm Not Joking and his most recent project, |
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