326: How Two Friends Created A Million Dollar Wine Business During The Pandemic
Side Hustle Pro
Nicaila Matthews Okome | Side Hustle Pro Media
4.8 • 1.8K Ratings
🗓️ 16 November 2022
⏱️ 47 minutes
🧾️ Download transcript
Summary
This week in the guest chair we have Erica Davis, the CEO & Founder of The Sip, a lifestyle brand that focuses on the education and discovery of champagne and sparkling wine. Along with Co-Founder Catherine Carter, Erica has opened the door for many people, especially women, to discover and indulge in the luxury of champagne. As an Oakland native, Erica made it her mission through The Sip to give back to the city through charitable initiatives coupled with every purchase.
In this episode Erica shares:
- How working at a startup prepared her for entrepreneurship
- How she balances work and relationship with her best friend/co-founder
- Her mission to change how alcohol is marketed to women
Check out this episode and others on Apple Podcasts, Spotify, and YouTube
Links mentioned in this episode
- The Sip Website: www.thesip.com
- Base Ventures: https://www.base.ventures/
- Darby Smart: https://creators.darbysmart.com/
- Gap Rotational Management Program: https://www.gapinc.com/en-us/careers/student-and-recent-grads/rotational-management-program
- East Oakland Community Project: https://www.eocp.net/
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Transcript
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| 0:00.0 | Here I'm listening to Side Hustle Pro, the podcast that teaches you to build and grow |
| 0:06.9 | your side hustle from passion project to profitable business. |
| 0:10.9 | And I'm your host, Nikaela Matthewsekome, so let's get started. |
| 0:15.3 | Hey guys, hey, welcome, welcome back to the show. |
| 0:24.6 | It's Nikaela here and today in the guest chair, I have Erica Davis. |
| 0:28.7 | Erica is the CEO and founder of the SIP, a lifestyle brand that focuses on the education |
| 0:34.4 | and discovery of champagne and sparkling wine. |
| 0:37.5 | The SIP was inspired by her monthly girls night with best friend and co-founder, Catherine |
| 0:41.8 | Carter. |
| 0:42.8 | What served as a way for these collegiate friends to connect now is the fun and easy curated |
| 0:48.7 | experience thousands of women get to enjoy today. |
| 0:52.3 | Erica is passionate about changing the way alcohol is marketed to women and advancing |
| 0:57.4 | visibility and opportunity for black founders in the wine industry, where less than 1% |
| 1:03.5 | of white makers and owners are black. |
| 1:06.2 | She puts this passion to practice with the SIP, which allows women to explore their palette |
| 1:10.8 | in a judgment-free zone without breaking the bank. |
| 1:14.8 | As an Oakland native, Erica also made her mission through the SIP to give back to the city |
| 1:20.0 | that gave her so much. |
| 1:22.2 | Erica purchased from the SIP funds access to clean water for women and children in need |
| 1:27.7 | through the East Oakland community project. |
| 1:30.9 | Erica's philosophy with the SIP is not to find a scene at the table, but rather build |
| 1:36.1 | her own table and invite those underrepresented in the wine industry to sit and sit. |
... |
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