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Side Hustle Pro

325: How Wilglory Tanjong Got Her Luxury Bags From Senegal To Beyoncé

Side Hustle Pro

Nicaila Matthews Okome | Side Hustle Pro Media

Nicailamatthewsokome, Blackwomenentrepreneurs, Sidehustle, Blackpodcast, Sidehustlepro, Marketing, Sidehustles, Business, Smallbusinesspodcast, Sidehustleshow, Blackownedbusiness, Blackwomenownedbusiness, Blackwomen, Blackentrepreneurs, Smallbusinessshow, Businesspodcast, Entrepreneurship, Smallbusinessowners

4.81.8K Ratings

🗓️ 9 November 2022

⏱️ 76 minutes

🧾️ Download transcript

Summary

In this very exciting episode, I’m chatting with Wilglory Tanjong, the Founder and CEO of Anima Iris, a technology-driven luxury bag brand that is industrializing Africa through retail. Starting with a personal investment of $5K, in under two years Wilglory has scaled Anima Iris into a multimillion-dollar valued company.

In this episode she shares:

  • How she worked alongside artisans in Dakar, Senegal for their craftsmanship and ended up supporting their livelihoods and families
  • Her advice on keeping the faith and betting on yourself and your business every time
  • The crazy story of how she got Beyoncé to rock an Anima Iris bag and post about it on Instagram!

Check out this episode and others on Apple Podcasts, Spotify, and YouTube

This episode is brought to you by:

Shopify.

Go to shopify.com/hustlepro for a free fourteen-day trial and get full access to Shopify’s entire suite of features.

Links mentioned in this episode

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Guest Social Media Info

Side Hustle Pro – @sidehustlepro

#SideHustlePro

Anima Iris: https://www.instagram.com/anima.iris/

Wilglory: https://www.instagram.com/wilgloryy/

Transcript

Click on a timestamp to play from that location

0:00.0

Here are listening to Side Hustle Pro.

0:04.6

The podcast that teaches you to build and grow your side hustle from passion project to

0:09.4

profitable business.

0:10.9

And I'm your host, Nikaela Matthewsekome.

0:13.8

So let's get started.

0:15.9

Hey, hey guys, welcome back to the show.

0:22.3

It's Nikaela here.

0:23.3

And today in the guest chair, I have Wilglory Tanjong, the founder and CEO of Anima Iris.

0:29.9

A technology driven luxury brand that is industrializing Africa through retail.

0:35.4

Starting with a personal investment of $5,000 in under two years, Wilglory scaled Anima

0:41.1

Iris into a multi-million dollar valued company.

0:45.0

Wilglory has built an engaged and loyal community of over 95,000 irises as she calls them across

0:51.5

social platforms.

0:53.1

And the brand has grown rapidly and is now available at Sexfix Avenue, Bloomingdale's

0:59.1

and More.

1:00.1

Anima Iris has even been worn and highlighted by Beyoncé, seen on Issa Rae's insecure and

1:06.9

featured in Essence, Folk, Harper's Bazaar, Instyle, Elle and More.

1:11.4

At Anima Iris, every bag is carefully handcrafted by seasoned professionals in Senegal.

1:17.4

And in today's episode, Wilglory shares how she scaled her business while juggling a full-time

1:23.3

MBA and dual degree program at Wharton Business School.

1:27.1

She also shares her approach to saving and finances that allows her to bootstrap her business

1:32.9

so far.

...

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