325: Three Anchor Stories You Need, with Ryan Williams
Coaching for Leaders
Dave Stachowiak
4.8 • 1.6K Ratings
🗓️ 27 November 2017
⏱️ 36 minutes
🧾️ Download transcript
Summary
Ryan Williams: The Influencer Economy
Ryan Williams is a media strategist, international speaker, and author of The Influencer Economy*. His work has been featured in Inc. Magazine, Huffington Post, Success Magazine, Social Media Examiner and USA Today.
Key Points
The Three Anchor Stories:
- The Tearjerker story
- The Authority Story
- The Pay my Bills Story
- Leadership comes from storytelling
- The majority of us have great stories that we undervalue.
- Authenticity is having your actions match your words.
- Make your stories a conversation.
- In your stories, don’t discount your past successes.
Resources Mentioned
- Making Ideas Happen* by Scott Belsky
- How to Win Friends and Influence People* by Dale Carnegie
- Made to Stick* by Chip Heath and Dan Heath
- The Brand Gap* by Marty Neumeier
- The Influencer Economy* by Ryan Williams
Related Episodes
- The Four Critical Stories Leaders Need for Influence, with David Hutchens (episode 148)
- Practical Storytelling That Isn’t Awkward, with David Hutchens (episode 228)
- Ignite Change Through Storytelling, with Nancy Duarte (episode 268)
- Executive Presence with Your Elevator Speech, with Tom Henschel (episode 316)
Discover More
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Transcript
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| 0:00.0 | Storytelling is the language of leadership on this episode three anchor stories that will help you to influence more successfully. |
| 0:09.5 | This is coaching for, episode 325. |
| 0:13.0 | Produced by Innovate Learning, Maximizing Human Potential. |
| 0:18.0 | Greetings to you from Orange County, California. This is coaching for leaders and I'm your |
| 0:27.6 | host. |
| 0:28.6 | Dave Stahoviac. Leaders aren't born, they're made and this weekly show gives you access to the practical wisdom that will empower you to become a better leader. |
| 0:39.0 | One of the topics of conversation that comes up in our academy all the time and on emails I get for the |
| 0:45.6 | Q&A show is how to become a more effective storyteller as a leader. |
| 0:51.3 | So many of us have heard that we should utilize storytelling in our |
| 0:56.1 | communication skills. I have said for years that storytelling is really the language of |
| 1:01.2 | leaders and yet it is a skill that many of us still struggle with and |
| 1:06.4 | I am really glad today to be able to revisit this topic. |
| 1:09.9 | It will not be, it's not the first time and it's not going to be the last time. |
| 1:13.4 | And I'm really glad to be able to welcome Ryan Williams to the show. |
| 1:16.9 | He is returning to the podcast and Ryan is a media strategist |
| 1:21.1 | international speaker and he's the author of the best-selling book, The Influencer Economy. |
| 1:26.8 | He's interviewed over 100 world-class storytellers who have built ideas online such as Seth |
| 1:31.8 | Godin, Bradfeld, Derek Severs, Troy Carter, |
| 1:35.0 | Jamel Hill, and many others. |
| 1:36.7 | Ryan's work has been featured in Inc magazine, The Huffington Post, Success Magazine, |
| 1:41.1 | social media examiner, and USA Today. |
| 1:44.0 | And he's also a podcaster as well that's titled |
... |
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